Tipsy hostess tests Corelle dinnerware’s break resistance in new campaign via McCann Sydney

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Screen Shot 2014-10-07 at 7.02.22 am.jpgMcCann Sydney has launched an online campaign for break-resistant dinnerware brand Corelle, starring a reliably clumsy dinner party diva known as Tiffany, the Tipsy Hostess.

Aptly (self)described as the “Guru who’s had a few”, she’s well versed in the unpredictable elements of the dinner party social scene.

At the centre of the campaign are three online short films in which dinner party enthusiast Tiffany puts Corelle plates to the test is a series of dramatic dinner party scenarios, including run-ins with a quarreling pair of newlyweds and a passive aggressive Jack Russell-loving divorcee.

 

The films colourfully demonstrate that the break-resistant Corelle dinnerware, long known for surviving physical torture tests, can actually come in handy when it comes to surviving perilous social situations as well. 

 

Says Dejan Rasic, ECD, McCann Sydney: “Aussies like getting tipsy at dinner parties. So they need break-resistant plates. That’s the simple thought behind the Tipsy Hostess campaign.”

Says Jack Wall, creative, McCann Sydney: “This is generally the part where everyone usually says, ‘We were lucky enough to have an enthusiastic, patient and most importantly pretty bloody brave client…’ but in this case, it was actually true. We got doubly lucky with our director JJ McElroy, too.”

 

Says Nicki Antico, marketing manager, World Kitchen Australia: “With the launch of the Tipsy Hostess campaign, we are excited to showcase the Corelle range of break-resistant dinnerware in a fun and edgy way. It’s bringing the functional strengths and understated elegance of the dinnerware to a new audience.”

McCANN

Executive Creative Director: Dejan Rasic

Creative Director: Kieran Flanagan & Nick Levey

Copywriter: Jack Wall

Art Director: Laura Brown

Designer: Davide Albanese

Head of TV: Colin Tuohy

Senior Producer: Penny Brown

Head of Planning: Karl Bates

Planner: Guy Marshall

Head of Digital: Bradley Moore

Head of Social: Jeremy Carreon

General Manager: Nicole Gardner

Account Manager: Dan Larcombe

 

Production Company: Rabbit Content

Director: Jesse James McElroy

Editor: Jesse James McElroy

Producers: Lucas Jenner & Alex Hay

 

Post Production: White Chocolate

 

Recording Studio: Rumble

Sound Engineer: Anthony Ashton

Producer: Michael Gie

 

Casting: Toni Higginbotham