Whybin\TBWA Melbourne leads the Australian agency pack in LIA’s Non-Traditional shortlist

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GAYTMS.jpgWhybin\TBWA Group Melbourne is leading the Australian agency pack in the Non Traditional shortlist, announced today. ANZ GAYTMs has been shortlisted three times in Banking/Financial/Insurance, Experiential and Interactive Installations.

Behind Whybins is Clemenger BBDO Sydney with two finalists. The agency’s ‘Zombie Followers’ campaign for The Walking Dead has been shortlisted in the Guerrilla Marketing category and the Media Promotion category.

141005_LIA_LAS VEGAS_2014-217.jpgScoring one shortlisted entry apiece is Clemenger BBDO, Melbourne for Australia Post ‘Video Stamps’ in Utilities and Saatchi & Saatchi, Sydney for OPSM ‘Penny the Pirate’ in Direct Marketing.

The Non-Traditional jury is headed by Mark Tutssel, global CCO, Leo Burnett Worldwide, Chicago.

The jurors: Lisa Fedyszyn, creative director, Whybin\TBWA, Auckland; Guido Heffels, chief creative officer/founder, Heimat, Berlin; Dan Lucey, executive creative director, BBDO, New York and John Pallant, regional creative director EMEA, Saatchi & Saatchi, London.

Fotor0101081030.jpgThe jurors (pictured left): Jim Elliott, chief creative officer, Young & Rubicam, New York; Sonal Dabral, chairman/chief creative officer, DDB Mudra, Mumbai; Thomas Hongtack Kim, executive creative director, Cheil Worldwide, Seoul; Ramzi Moutran, executive creative director

Memac Ogilvy Dubai, Dubai.