ALDImobile celebrates its flexible plans in its latest integrated campaign via BMF Sydney
ALDImobile has launched a new integrated campaign via BMF Sydney.
Decoding a mobile plan isn’t for the faint hearted. Sometimes people don’t really know what they are getting and whether they actually need it, which may result in purchasing a whole lot of data, text or talk plan waste.
Through ALDI’s uniquely wry eye, a pirate, a mime and a woodsman dramatise how ALDImobile plans are designed to fit your specific needs of talk, text and data.
Says Alex Booker, creative director, BMF: “ALDImobile gives us two lessons in this latest campaign: the first being you shouldn’t have to pay for parts of a mobile contract you’ll never use, and the other being that you shouldn’t go full pirate as it will greatly affect your ability to text.”
Says Stephen McArdle, managing director, BMF: “What better way to convey the key attributes of ALDImobile’s new plans than via a French mime and his invisible cat, a two hooked pirate and a wood carving mountain man who’s never lived with people, let alone heard of email?”
Says an ALDI spokesperson: “Ultimately ALDI wants to deliver good value and the mobile market confuses what good value is. Here we want to highlight unnecessary waste and how you can find a better value fit.”
The campaign launched on this Sunday and is already generating awareness of the different value packs for ALDImobile with 3 x 15sec TVCs, in catalogue, digital and in store.
Executive Creative Director: Cam Blackley
Creative Directors: Alex Booker & Philip Sicklinger
Copywriter: Mark Carbone & Martin Svane
Art Director: Felix Holfve
Managing Partner: Stephen McArdle
Group Account Director: Jonny Bucknall
Account Director: Aisling Salmaggi
Account Manager: Hayley Basham
Planning: Sarah Hood
Agency Producer: Mel Herbert & Katie Harper
Print Producer: Louis Molines
Art Buyer: Basir Salleh & Tania Sinovcic
Director: Jeff Low
Production Company: Louis & Co
Production Company: Rabbit Content
Producer: Lucas Jenner
Post Production: Method
Editor: Mark Bennett
Music & Sound Production: Tone @ Rumble Studios
DOP: Peter Eastgate
Photographer: Mat Baker
Advertising and PR Director: Sam Viney
8 Comments
The mime one is funny.
They’re all funny.
15 seconds is a tough ask, but I know what these are selling and they’re pretty funny. That’s good.
Got to say BMFs Aldi work has been consistently great this year. Well done.
Wish I did,but I just don’t find these funny at all.
The old stuff -yes.
HAS to be a different creative team?
That quirky ad recipe. Almost there. Just not funny.
Couple of small executional details I would have done differently but this is a great little campaign. I dig the mime.
Nice one Booker