ALDImobile celebrates its flexible plans in its latest integrated campaign via BMF Sydney

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Screen Shot 2014-11-05 at 9.13.04 am.jpgALDImobile has launched a new integrated campaign via BMF Sydney.

Decoding a mobile plan isn’t for the faint hearted. Sometimes people don’t really know what they are getting and whether they actually need it, which may result in purchasing a whole lot of data, text or talk plan waste.

MIME-PRINT.jpgThrough ALDI’s uniquely wry eye, a pirate, a mime and a woodsman dramatise how ALDImobile plans are designed to fit your specific needs of talk, text and data.

 

Says Alex Booker, creative director, BMF: “ALDImobile gives us two lessons in this latest campaign: the first being you shouldn’t have to pay for parts of a mobile contract you’ll never use, and the other being that you shouldn’t go full pirate as it will greatly affect your ability to text.”

 

Says Stephen McArdle, managing director, BMF: “What better way to convey the key attributes of ALDImobile’s new plans than via a French mime and his invisible cat, a two hooked pirate and a wood carving mountain man who’s never lived with people, let alone heard of email?”

 

Says an ALDI PIRATE-PRINT.jpgspokesperson: “Ultimately ALDI wants to deliver good value and the mobile market confuses what good value is. Here we want to highlight unnecessary waste and how you can find a better value fit.”

 

The campaign launched on this Sunday and is already generating awareness of the different value packs for ALDImobile with 3 x 15sec TVCs, in catalogue, digital and in store.

 

Executive Creative Director: Cam Blackley

Creative Directors: Alex Booker & Philip Sicklinger

Copywriter: Mark Carbone & Martin Svane

Art Director: Felix Holfve

Managing Partner: Stephen McArdle

Group Account Director: Jonny Bucknall

Account Director: Aisling Salmaggi

Account Manager: WOODSMAN-PRINT.jpgHayley Basham

Planning: Sarah Hood

Agency Producer: Mel Herbert & Katie Harper

Print Producer: Louis Molines

Art Buyer: Basir Salleh & Tania Sinovcic

Director: Jeff Low

Production Company: Louis & Co

Production Company: Rabbit Content

Producer: Lucas Jenner

Post Production: Method

Editor: Mark Bennett

Music & Sound Production: Tone @ Rumble Studios

DOP: Peter Eastgate

Photographer: Mat Baker

Advertising and PR Director: Sam Viney