Australia takes out 40 statues at the 29th LIA Awards; Leo Burnett Sydney scores most wins
Australia has scored 40 statues – 8 Gold, 14 Silver and 18 Bronze at the 29th LIA Awards, judged recently in Las Vegas.
Leo Burnett Sydney led the Aussie agency pack with two Gold LIAs; one for Samsung S-Drive ‘Ballet; Dad; Meeting’ in Radio & Audio – Public Service/Social Welfare Campaign and one for Samsung S-Drive in The New category. Leo Burnett Sydney’s McCafe ‘Baby; Study; Party’ campaign scored a Silver in the Poster – Use of Illustration Campaign category as well as two Bronze LIAs also in the Poster category for Art Direction Campaign and Consumer Campaign. The last Bronze awarded to Leo Burnett Sydney was for McDonald’s ‘Emlings’ in Branded Entertainment – Branded Games.
Other Statue Winners from Australia include:
Saatchi & Saatchi Sydney
- Gold in Non-Traditional – Direct Marketing for OPSM titled ‘Penny the Pirate’
- Bronze in Design – Direct Marketing – Consumer for OPSM titled ‘Penny the Pirate’
McCann Melbourne
- Silver in Design – Use of Copywriting for Macquarie Dictionary titled ‘Phubbing’
- Bronze in Integration for Macquarie Dictionary titled ‘Phubbing’
Clemenger BBDO, Melbourne
- Gold in Digital – Travel for Tourism Victoria titled ‘Remote Control Tourist’
M&C Saatchi, Sydney
- Gold in Digital – Innovative Use of Digital for Optus titled ‘Clever Buoy’
- Bronze in The NEW for Optus titled ‘Clever Buoy’
Clemenger BBDO, Sydney
- Silver in Digital – Use of Social Media for FX Channel titled ‘Zombie Followers’
- Silver in Non-Traditional – Guerrilla Marketing for The Walking Dead titled ‘Zombie Followers’
VML Australia
- Silver in Digital – Public Service/Social Welfare for Australian Federal Police titled ‘Missing Persons Pre-Roll’
- Silver in Digital – Apps for Rip Curl titled ‘Rip Curl Search GPS’
Whybin\TBWA Group Melbourne
- Silver in Integration for ANZ Bank titled ‘ANZ GAYTMs’
- Silver in Non-Traditional – Banking/Financial/Insurance for ANZ Bank titled ‘ANZ GAYTMs’
- Silver in Non-Traditional – Experiential for ANZ Bank titled ‘ANZ GAYTMs’
- Bronze in Non-Traditional – Interactive Installations for ANZ Bank titled ‘ANZ GAYTMs’
JWT Sydney
- Bronze in Music Video – Best Music Video for 10 Australian Divas titled ‘I Touch Myself Project’
Flagstaff Studios, Melbourne
- Gold in Radio & Audio – Confections/Snacks for M&M’s titled ‘Argument’
- Silver in Radio & Audio – Directionfor M&M’s titled ‘Argument’
- Bronze in Radio & Audio – Sound Design for Transport Accident Commission titled ‘Cutout’
- Bronze in Radio & Audio – Public Service/Social Welfare for Transport Accident Commission titled ‘Cutout’
George Patterson Y&R, Brisbane
- Bronze in Radio & Audio – Public Service/Social Welfare for Anti-Drink Driving titled ‘Radio Breathalyser’
Eardrum Australia
- Gold in Radio & Audio – Idents for ABC Classic FM titled ‘DNA Music’
BMF Sydney
- Silver in TV/Cinema/Online Film – Campaign for Aldi Australia titled ‘Bear; Shampoo; Baby Food; Doctor; Trout; Cheese’
- Bronze in TV/Cinema/Online Film – Beverages – Alcoholic for Tap King titled ‘The Search’
The Brand Agency, Perth
- Silver in TV/Cinema/Online Film – Public Service/Social Welfare for St John First Aid Training titled ‘Break the Barrier’
- Bronze in TV/Cinema/Online Film – Production & Post-Production – Direction for St John First Aid Training titled ‘Break the Barrier’
Rumble Studios
- Silver in TV/Cinema/Online Film – Music & Sound – Music Original – Song for British Airways titled ‘Esme’
- Bronze in TV/Cinema/Online Film – Music & Sound – Music Original – Song for Telstra & The Australian Ballet titled ‘Dancer of the Year 2014 ~Montage~’
Song Zu, Sydney
- Bronze in TV/Cinema/Online Film – Music & Sound – Music Original – Underscore for Canon titled ‘Seeing’
Finch Sydney
- Gold in TV/Cinema/Online Film – Music & Sound – Music Original – Song for Intel Powered-Tablets titled ‘Intelligent Sounds’
- Bronze in TV/Cinema/Online Film – Production & Post-Production – Direction for AEG Power Tools titled ‘Unexpected Power’
- Bronze in TV/Cinema/Online Film – Production & Post-Production – Production Design for Intel Powered-Tablets titled ‘Intelligent Sounds’
Exit Films, Melbourne
- Silver in TV/Cinema/Online Film – Production & Post-Production – Cinematography for Smirnoff Double Black titled ‘Comets’
BBDO was awarded the Network of the Year title for the third time in four years, having also picked up the award in 2011 and 2012.
Says David Lubars, BBDO’s global creative director: “The London International Awards”The London International Awards is a competition we respect a lot; we’re honoured and humbled”.
The Agency of the Year award goes to adam&eveDDB London whilst Serviceplan Munich pick up the Independent Agency of the Year award.
Says Alex Schill, chief creative officer and founding partner of Serviceplan: “In the name of the whole agency, I am amazingly proud to be announced ‘Independent Agency of the Year’ at LIA. I respect LIA as one of the most important festivals in the world, not only because of the quality of work entered from all around the globe, but also due to its fantastic line up of jurors every year.”
Having picked up the award last year, Eardrum Australia have again won the Radio & Audio Company of the Year award.
Ralph van Dijk, founding creative director of the Sydney: “To receive this award from LIA two years running is a wonderful honour for the Eardrum Australia team. We’ve worked on some truly ground-breaking projects with fantastic clients from all corners of the globe. We’re so grateful for these opportunities and look forward to exploring new territory on the medium we love.”
MPC have won the Post-Production Company of the Year award.
Graham Bird, managing director of MPC Advertising: “Our business is about achieving spectacular visual experiences across a range of platforms, and we have been fortunate enough to work with some great directors and agencies that have given us a chance to do some really outstanding work. Thanks to LIA and the jury, we are delighted to hav
e received this award.”
This year’s Production Company of the Year award goes to MJZ.
Says Debbie Turner, executive producer: “We’re delighted for our work to be recognised by our piers within the industry.”
As well as picking up the Agency of the Year award, adam&eveDDB have won Grand LIAs for two of their projects; ‘Bear&Hare’ for John Lewis (TV/Cinema/Online Film) and ‘Sorry I Spent It On Myself’ for Harvey Nichols (Integration).
Ben Priest, co-founder and executive creative director of the company: “2014 has been an incredible year for us and Agency of the Year at the LIAs – plus two Grand LIAs – is a fabulous way to finish. The jury assembled to judge the show was absolutely world class. For them to award Grand LIAs to both Harvey Nichols and John Lewis is a real honour.”
OgilvyOne London have won a Grand LIA for its British Airways ‘Magic of Flying’ Billboard entry, whilst Dentsu Inc.’s ‘Sound of Honda/Ayrton Senna 1989’ for Internavi is awarded a Grand LIA in the Digital category.
Says Emma de la Fosse and Charlie Wilson, creative directors, OgilvyOne Worldwide: “This is fantastic news and is a huge pat on the back for a small team of people that put a massive amount of effort into making this happen.”
Says Kaoru Kanno from Dentsu: “I am delighted to receive such a wonderful award as this. I would like to express my thanks to everyone who has built this magnificent project with me, especially those from Honda. As a person engaged in the world of advertising, I couldn’t be happier to have helped convey the mind, heart and technology of Honda in the most wonderful form possible. Finally, I’d like to dedicate this award to Ayrton Senna who took pole position with Honda again after 24 years.”
Marcel Paris pick up a Grand LIA in the Non-Traditional category for its ‘Inglorious Fruits and Vegetables’ campaign for Intermarché and Creative Artists Agency is awarded a Grand LIA in TV/Cinema/Online Film – Music & Sound for ‘The Scarecrow’ for Chipotle Mexican Grill.
Says Dimitri Guerassimov, executive creative director: “It’s a glorious award for such an inglorious, ugly, ridiculous, hideous, grotesque, weird, disfigured campaign, and for a very courageous brand. And of course: don’t forget to eat five a day.”
The top performing nation at this year’s LIAs is the United Kingdom, who edged the United States and Germany who are second and third, respectively. Australia in fourth and Canada in fifth make up the rest of the top five.
Says Ari Halper, Grey New York’s executive creative director and judge: “When you judge a show like LIA, you quickly realise how many incredibly smart, talented people there are in the world. I consider myself to be a highly opinionated person for better and for worse, but found myself truly swayed by many of the brilliant articulated cases made both for and against work. I am honoured to have sat in the same room with such a great group, the young creatives included, because many of the points made by them were as astute as any.”