Australian online dating platform RSVP keeps it real in new ‘chances’ campaign via MercerBell
Breaking from the usual online dating fare, MercerBell has created a refreshingly different campaign for Australia’s leading online dating platform, RSVP.
Poking fun at the myth of love ‘just happening’, the new TVC instead encourage singles to try RSVP for a real chance of love.
Says David Bell, ECD, MercerBell: “We wanted to disrupt typical genre traditions and punch for a more genuine message about what RSVP actually offers – a real chance at finding love. We were given an opportunity to do something fun and we created a humorous ad that’s unlike anything else in the dating sphere.”
The campaign comprises a 30-second TVC and a separate 15 version that tells the fantastical tale of a window cleaner and office worker falling in love at first sight; only to be interrupted by the voice of reason.
Says Glenis Carroll, RSVP general manager: “RSVP is all about increasing your chances of meeting someone with genuine relationship potential. This was our focus from the outset. We wanted something different, and we got it.”
The new TVC coincide with a new look rsvp.com.au homepage which went live this week. With a simplified layout and cleaner design, the refreshed homepage focuses on profiling real members and showcasing their success stories to new members.
RSVP General Manager – Glenis Carroll
RSVP Marketing Director – Kari Taylor / Melanie Dudgeon
Executive Creative Director – David Bell
Copywriter – Rob McEvoy
Art Director – Paul ‘Critchpiece’ Critchley
Account Director – Tim Barrett
Senior Account Manager – Jen Curran
Producer – Baz Milas
Director – Dave Wood, Plaza Film
Production – FSM (Frame, Set, Match)
Sound – SongZu
Music – Jack Milas
13 Comments
Like it, very funny.
Nice to see something different being done for this category. Nice one guys.
At last! It’s about time that dating sites move on from their usual ‘soapy’ ads! Well done guys. Great ad, great idea. Very fun and well executed. 10/10
yas! thats funny
nice one
Genuinely made me laugh out loud. Great ad!
Hahaha! Definitely shocking and disruptive in a sea of mushy shit.
Nice
Can someone please tell me the name of the actor in this advert? The guy with dimples who does all the talking looks so familiar but I just can’t put my finger on it.
Stacy, is it Jack Campbell? He played Big Jim Divine in Channel Nine’s Underbelly Razor.
I am highly upset by this outrageous add.
First of all, love can happen exactly like that, if you differ from this is because you have probably never give yourself a chance and focus entirely in a materialistic approach.
Second, the guy beside being handsome and romantic has also a respectful job and that shows his integrity. I believe they are the perfect couple just by looking how they can communicate even without words.
Third, it’s very obvious that the add is intended to make you believe the ONLY way to find REAL love is by BUYING RSVP services.
Just ask yourself this question…
How did people fall in love before this kind of paid services?
Who’s the actress (office worker)?
pathetic..that is not REAL..stop promoting bullshit..something as real as love at first sight is being substituted with crap..your brainwashing antics don’t cut it with me
what is the name of the actress that gets the name of the wine wrong. Ive seen her on tv alot but no one knows her