Calibre launches new campaign for its first underwear collection via Paper Stone Scissors

| | 2 Comments

Calibre Underwear.jpgAustralian menswear brand Calibre is officially launching its first underwear collection with the Best Dressed, Best Undressed campaign via Paper Stone Scissors.

The campaign will comprise of both in-store, digital, and outdoor promotion.

The face of the campaign is Brazilian IMG model Diego Miguel, who is ranked within the Top 50 Models in the world. Miguel features in all aspects of the campaign, from the promotional video, to in-store.

13-003_BLACK_x_1.jpgThe official launch of the underwear collection will take place on the Thursday 13th of November, with the release of a promotional video labeled “The Briefing”. The 1:40min video by Liam Gilmour, will be released and posted onto the Calibre blog, and promoted via Calibre’s social media accounts. Images from the campaign (shot by Justin Riddler) will also appear on trams running through Melbourne’s CBD from 17th November 2014.

The Calibre underwear collection has been designed with sleek sophistication in mind. The new range features briefs and trunks in two different fits including 13-004_WHITE_x_1.jpgsexy, low rise euro cut and comfortable, tailored classic cut, as well as a classic singlet. All styles are made of Supima cotton stretch; superfine, breathable American Pima cotton with superior strength and extra softness. The distinctive red or blue striped logo waistband and engineered seams ensure optimum comfort and precise fit.

13-001_WHITE_x_1.jpg