Finalists announced for the Australian Multicultural Marketing Awards for 2014

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AMMA_570x320.jpgThe SBS broadcast of the world’s most multilingual FIFA World Cup coverage is one of the highlight finalists at this year’s Australian Multicultural Marketing Awards (AMMA). Among the finalists announced today are local councils, galleries, festivals and colleges alongside campaigns ranging from Kellogg’s cereal to the ANZAC Centenary.

The SBS entry includes the broadcast of 360 hours of content in 15 languages and the creation of more than 70 promos in a total of 24 languages for the biggest single-event sporting competition in the world.

Now in its 25th year, the AMMAs recognise top marketing campaigns from marketers, advertisers and agencies that speak to all Australians. Winners will be announced at the Gala Presentation Ceremony to be held at the Sydney Opera House on 25 November 2014.

 

Says Hakan Harman, chief executive officer of Multicultural NSW: “The AMMAs recognise our diversity and highlight advantages of multicultural marketing campaigns. With 26 percent of Australians now born overseas, multicultural marketing has become an essential part of mainstream marketing campaigns.”

 

Award categories for 2014 include – Big Business, Small Business, Business Innovation, Arts and Culture, Communities, Youth, Communication, Public Sector and Education.

 

The national awards program will also include the SBS People’s Choice Award.

 

2014 finalists include:

 

4A Centre for Contemporary Asian Art – Vertical Villages

Auburn City Council – Refugee Camp In My Neighbourhood

Australian MEFF Consortium Inc. – 30th Multicultural Eid Festival and Fair MEFF 2014

Bankstown City Council – I Feel Loved I Feel Happy

Cancer Institute NSW – Your Guide to Breast and Cervical Screening

Chinese Precinct Chamber of Commerce – Chinese Community Celebrating the ANZAC Centenary

Cultural Infusion – Cultural Harmony and Inclusion Education Programs

Cultural Perspectives – Digital Switchover Campaign

Elegant Swallow Pty Ltd – Employing Cultural Foods as a Marketing Tool

eTranslate – Employing an App to Measure the Mood of our Cultural Communities

GWS Giants Football Club – Many Cultures Game, Multicultural Round

Indian Link

Information and Cultural Exchange – Arab Film Festival Australia

Islamic Charity Projects Association – 5th Bankstown Scout Group

ItSoWel – Virtual Museum of Italian Immigration in the Illawarra

LOTE Marketing Pty Ltd – Incontinence outreach in CALD Communities

MultiConnexions – Kellogg’s Masterbrand – Cereal and Milk

SBS – 2014 FIFA World Cup

South Eastern Sydney Local Health District – Multicultural Health Service – Alive and Out There

TAFE NSW: Hunter TAFE – Beyond ESOL: A Vocational Pathways Approach

 

The AMMAs are supported by strategic partners SBS, Sydney Opera House and the Sofitel Sydney Wentworth.

 

For further information and nominations please visit AMMA.