Hip Hop artist Ladi6 lends voice to Rebel Sport NZ’s latest TV campaign via Ogilvy & Mather NZ
Ogilvy & Mather New Zealand has created a new summer campaign for Rebel Sport, following the successful winter campaign, Ode to Winter. The spot was directed by Zia Mandviwalla of Curious Film and features a V/O by Kiwi hip hop artist Ladi6.
Unlike Winter, which was depicted as a ‘foe’ to a more hardened group of everyday sports people, summer is conveyed as a ‘friend’ that coaxes all New Zealanders out to participate in any number of sports, casual or competitive.
Ladi6 was able to convey the inviting and playful words of the poem with her captivating and unique voice. This is her first TV brand spot.
Client: Rebel Sport
Group Marketing Manager: Tanya Laurence
Agency: Ogilvy & Mather New Zealand
Executive Creative Director: Angus Hennah
Copywriter: Angus Hennah
Creative Group Head: Darran Wong Kam
Group Account Director: Sandra Daniel
Account Director: Darryl Rogers
Account Executive: Daniel Hughes
Head of TV: Amanda Kabel
Junior Producer: Kate Rhodes
Production Company: Curious Film
Director: Zia Mandviwalla
Executive Producer: Matt Noonan
Producer: Stu Giles
DOP: Marty Williams
Editor: Alex O’Shaughnessy
Grade: Pete Ritchie
VFX Flame: Leon Woods
Music/Composer: Mahuia Bridgman-Cooper for Franklin Rd
Sound Design: Francis Linehan
1 Comment
No, this isn’t a Nike commerical, so stop trying.