Jeep gets into the Christmas spirit with the launch of a new TVC via cummins&partners
With marketers increasingly creating heart warming Christmas commercials in the lead up to the holiday season, Jeep and cummins&partners have joined in by creating this cheeky spot which will go to air this Sunday night and run during the lead up to the big day.
It’s a busy time for us all, but one bloke is ahead of schedule this year.
Client: Fiat Chrysler Automobiles
Director of Marketing: Mark McCraith
Senior Advertising Manager: Ashlin Moore
Agency: cummins&partners
Executive Creative Directors – Jim Ingram and Ben Couzens
Art Director – Frank Trobbiani
Group Account Director – Magdalina Triantyfillidis
Account Director- Rosie Bean
Production Company: Nice Bike
Director: Trevor McMahan (Rabbit Content)
Executive Producer: Jess Evernden
Producer: Mark Bradley
25 Comments
‘Heart warming’? Another groaner in a campaign that’s just plain annoying.
Heading it’s way to becoming one of the best Australian campaigns going. I liked this. And the punters love it.
Punters should be immediately removed as a descriptive term for people.
What’s up with the third shot starting at 4″? The brick wall to the left of frame moves with the camera pan.
It’s not it’s, it’s its you tit. What’s the evidence for your assertion that ‘the punters love it’? Everybody I know finds it extremely irritating. What circles are you moving in, prey tell?
Oh, and more to the point, of all the punters you assert ‘love it’, how many have ‘bought a Jeep’?
Advertising at its worst. Lowbrow, first thought and lazy. It’s not entertaining, it’s not funny, it’s not cute. Cummins is better than this.
Great work!
Mammoth. Onya Frank
Not an award winner but the punters will love it
@Grinch
If you’re going to correct others’ spelling, best to get your own right. It’s not “prey” tell, it’s “pray” tell. “Prey” is what animals hunt for food.
Also, I find these adds annoying too. But I think they’re probably working their socks off.
hahah. spelling fight!
@Grinch
RKT
Cummins is not better than this. This is Cummins. They don’t make good ads. They’re awesome at winning business though 🙂
Grinch. Your a pedant .
(Go on…there’s another inbuilt grammatical for you to obsess about).
The punters love this campaign. And they have bought Jeeps in droves. And drove them away.
Jeep sales have apparently been phenomenal and at an ad function on Friday the Jeep marketing team won Marketer of the year. I was there. And it was universally applauded.
Maybe if you’re so good you have already scaled these heights too. But i am sorry….you are sadly out of touch, factually flawed, and just plain not nice.
It’s a perfect extension of a long-running campaign. Onya Frank.
Since you’re such a perfectionist, you might like to know that the word “adds” only has one d.
Since you’re such a perfectionist, you might like to know that the word “adds” only has one d.
Please stop using The Potbelleez… I can’t take it anymore 🙁
I get that these ads work their socks off and agree they’re incredbily annoying. But they work. So a nod to a great effort by the team.
But I have to agree with @The Truth be Told. This is really lazy thinking and left me pondering, “Are you serious? This is the next ad in the series?” Disappointing to be sure…
@ correction… spot on!! I find it highly appropriate for the big supporters of this bloody awful campaign to praise for a version using Santa who they probably think is real
Fonzie in the board shorts, leather jacket, and water skis comes to mind.
The problem with these punchline gag commercials is that after you’ve seen them once it’s like hearing the same joke over and over again.
It doesn’t get any funnier, just annoying.
Grinch isn’t supposed to be nice. That’s the idea,
Nobody likes this campaign except the client and the agency, who clearly are blowing smoke rings up their own sphincters.
Here is what the ‘punters’ think of it: https://www.youtube.com/watch?v=B3bNcp97hl4
Grinch, which circles are you moving in, pray tell? You may wish to ‘bare that in mind’ next time you out yourself as a speckle-brained titmouse.
@FFS
That isnt the punters’ voice..that’s the bondi hipsters voice!
Please…all of you…stop the comments and show me…and all of us who read this blog..what you’ve done that has lasted this long, sold as much shit…and got into the consciousness of people who don’t care about advertising…then you can comment!