Made In Katana appoints ex-Warner Music’s Laura Byrne to the role of head of creative and strategy

| | 2 Comments

Screen Shot 2014-11-25 at 6.17.36 am.jpgDigital agency Made In Katana has announced the arrival of young gun on the rise Laura Byrne, who joins the agency in the role of head of creative and strategy.

Coming off the back of major wins with Budweiser made for music, the ARIA awards, Triple J hottest 100 and Warner Music Worldwide (Russia, China, Indonesia and Thailand), Byrne will be tasked with the role of generating fresh, boundary pushing creative strategy for Made in Katana that reaches out to demands of the upcoming generation.

Byrne has been with Warner Music Australia for over 5 years, working within the marketing and digital departments, managing major campaigns for Lily Allen, Jason Derulo, Foals, The Black Keys and Moby.

Says Byrne: “This is a great opportunity for me and I’m really excited to continue the growth of this company over the next few months. I’ve worked with the MIK team over the years at my time at Warner and I am excited to bring my client knowledge over to the agency in a more direct and influential way.”

Says Adam Callen, creative director Made In Katana: “We are very excited to have Laura on board, she is one of a kind, a genuine “ideas person” and one of the top visionary digital specialists who has an in-depth understanding of youth branding that enhances our accessibility as the premier youth creative agency in Australia.”