McCann Melbourne appoints Igloo co-founder and CD Tony Prysten to the role of digital director

Adrian Mills (L)Tony Prysten (R).jpgMcCann Australia has announced the appointment of Tony Prysten (right) to the role of digital director of the Melbourne office.

Prysten's reputation has been built on two decades of digital leadership and innovation, principally at Igloo, the agency he co-founded and served as creative director.
At Igloo, Prysten oversaw the company's growth from start-up to one of Australia's leading digital agencies, responsible for clients including Mazda Australia, Cricket Australia and the Red Cross Blood Service.

At McCann he takes on the responsibility of driving the digital direction across the McCann client base that includes L'Oreal, the Federal Government, Bendigo Bank, Metro Trains, Lion Foods and Tigerair.
Prysten's appointment follows the recent appointment of David Ponce de Leon as McCann Melbourne creative director and the continued success of the agency in both creative and effectiveness awards. The past two years saw McCann Melbourne bring home a record-breaking Lions haul, including 5 Grand Prix in 2013, and this year's Grand Prix for Creative Effectiveness along with 31 more Lions.
McCann Melbourne was also the world's third most awarded digital agency. In February, the agency tied for first place in The Gunn Report and is currently the top ranked Melbourne agency in both Global Effies Effectiveness Index and the WARC Top 100.
The continued resurgence of the agency has also seen a strong year of new business wins, including L'Oreal Digital, the Victorian WorkCover Authority and Pac Brands Workwear.
Says Adrian Mills (above, left), managing director, McCann Melbourne: "We've been quietly putting in place a team of first-class talent to support the ambitions of our growing client base. In Tony, we have a genuine digital leader and Melbourne agency legend. We feel privileged that he's chosen to work with us."
Says Pat Baron, ECD, McCann Melbourne: "Tony is one of the truly innovative thinkers in our industry. His passion and strategic leadership are inspiring and we couldn't be happier that he's joined the team. Tony's one of those very rare guys that gets both digital and people. He's a real talent and we're honoured to have him onboard."
Says Prysten: "Problem solving and creative thinking is at the core of everything McCann does. I am working alongside a great bunch of very talented, entrepreneurial people that are truly focused on delivering brilliant work for their clients. McCann ticked everything I was looking for in an agency and I look forward to being part of a great moment in McCann's journey."


wow said:


#tonysmate said:


#awesome said:

Couldn't be more qualified. #lovethatguy

Greg Focker said:


#Digital said:

Good on ya #TonyPrysten!

#twin said:


Tripple Threat said:

Couldn't be more excited to have Hashtag in the office.

Tony fan said:


0000001 said:


Plain Englisch said:

Yeah man!

Adrian said:

Congrats! Great hire!

Hansel said:

Everything is looking far more Blue Steele with #Zoolander here to help

halfpricey said:

Congrats Tony.

There's Something About Tony said:

I've always loved Tony's films. Now I'm looking forward to seeing what he can do at an agency like McCann that seems to be onto big things.

Awesome guy and an awesome hire.

Dave Weller said:

Top man! Well done Tony.

Adrian said:

Congrats! Great hire!

Prue Jones said:

Lucky McCann!

Stan Says... said:

Great to see some love and positivity in the comments. Yet another great hire by McCann.

# said:

I see where this is going.

Three photographers said:

Which camera do I look at?

john said:

lucky mccann TP is a legend

Anh Onahmous said:


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