Schweppes Australia launches new ‘This Calls For A Cocktail’ campaign via GPY&R Melbourne

GPY&R Melbourne has this week launched This Calls For A Cocktail, a new national campaign for Schweppes Australia, in partnership with Diageo Australia.

This Calls For A Cocktail builds upon the successful Schweppes Cocktail Revolution campaign, with over 40 new occasion-based recipes created with the idea that cocktails aren’t just for bowties, canapés and small-talk.

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There are hundreds of pieces of communications in the campaign, including 27 individually tailored 15-second TVC’s to date.

The campaign has been created in conjunction with a complex media buy to allow each piece of work to reflect the medium, the day of the week, the cricket score, the latest political drama, a piece of Hollywood gossip – or even the daily weather forecast.

Says Ben Coulson, ECD, GPY&R Melbourne: “We will be reacting to every interesting cultural opportunity across the summer, with new recipes to be invented and celebrated in any and every medium.”

Says Hanan Eissa, senior category manager, Schweppes: “We fell in love with the idea as soon as we saw it. This Calls for a Cocktail speaks to everything we want to do on Schweppes mixers in terms of shifting the dial on how people perceive cocktails and tapping into a whole new range of occasions. And to make 27 TV ads? Who could say no to that.”

Says Jonathan Morgan, marketing manager at Diageo Australia: “The campaign shows that cocktails are simple and easy-to-make drinks that don’t need a special occasion to be enjoyed.  It heroes everyday moments with a bit of light hearted humour thrown in.”

Production Company: Cos we can/ Studio 162

Media Agency: Carat