Tasmanian Road Safety Advisory Council unveils ‘Thank You For Sharing’ campaign via Red Jelly

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Screen Shot 2014-11-28 at 6.45.08 am.jpgHobart based creative agency, Red Jelly has launched its latest piece of creative work for the Tasmanian Road Safety Advisory Council (RSAC).

 

The campaign, ‘Thank You For Sharing’ promotes considerate road use behaviour by giving positive feedback to drivers, cyclists, motorcyclists and reminding them of their inherent good citizenship.

RSAC14094_Share the Road_A2_OP_LOWer.jpgRed Jelly commissioned Australia’s top puppet theatre Terrapin – also from Hobart – to create the puppetry and performance.

 

Agency copywriter Chris Bellears, also a well regarded local musician and songwriter penned the campaign song ‘Say Thank You, Not **** You’

 

Says Andrew Timbs, creative director, Red Jelly: “It was important we delivered this road safety message in a unique way that would get noticed, be sharable and memorable. It was also important our idea was ‘sticky’ especially when it was most needed – out and about on our roads – hence the use of song and a strong radio component.”

 

The work spans across TV, radio, ambient and online, and is in market now.

Tassie road users can pledge to share the road at www.sharetheroad.tas.gov.au.

Agency – RedJelly

Creative Director – Andrew Timbs

Copywriter – Chris Bellears

Art Directors – Marcus Saunders and Jerome Gaslain

Account Director – Sara Sharif

Account Manager – Lachlan Wittick

Strategy – Eaon Pritchard

Media Manager- Tania Warren

Production – Lee Renfree

Print Producer – Abbey Doggett

Puppetry – Terrapin

Director – Andrew Timbs

TV Producer – Vanessa Lee

DOP – Katie Milwright

Editor/Colourist – Juan Melara

Sound Design – Heath Smith

Client – Road Safety Advisory Council (RSAC) Tasmania