The Cricket World Cup celebrates its return to OZ and NZ in new spot via CHE Proximity, Melbourne
CHE Proximity, Melbourne has launched a new campaign to celebrate the return of the ICC Cricket World Cup to Australia and New Zealand after 23 years.
The spot was directed by The Sweet Shop’s Ben Quinn.
Agency: CHE Proximity Melbourne
Executive Creative Director: Leon Wilson
Copywriter: Sam Harris
Art Director: Tom Wenborn
Agency Producer: Sandi Gracin & Liesel Haug
Production Company: The Sweet Shop
Director: Ben Quinn
Producer: Allison Lockwood
Executive Producer: Edward Pontifex
Managing Director: Wilf Sweetland
CEO: Paul Prince
DOP: Shelley Farthing Dawe
Art Director: Patrick Bennet – Melbourne, Peter Marshall – Auckland, Kumar Rajendra – India
Editor & Company: Graeme Pereira – The Butchery
Post Production & City: The Refinery, Melbourne
Music: Bob Beats (Remixed)
Music Production Company: Level Two Music
14 Comments
Nice one guys
You’re welcome.
From GPYR & AFL.
Idea please
Can’t believe this went to air without a mouth mirken on my man Mitch Johnson.
Looks good though, well done.
Beautiful work
Has been peddled by AFL for 6 years.
This is greatness.
Doesn’t look like a cricket ad. That’s probably a good thing.
Looks good, sounds great. Level Two really are the best in the biz.
Great stuff Quinny, nice to know you haven’t lost your Australian roots.
Me man. Me make big montage of men throwing ball just like I see with other non-round sport ball on tv box. Me make money.
The music sounds like a UFC spot by the way…
Wow, so original!
Easily the best Australian sports ad this year!
Does anyone know who the music is?