The Glue Society’s Matt Devine and Will O’Rourke create Art Films for Gap USA via W+K New York
To inspire shoppers this festive season, Gap USA has created an online gift guide, featuring a series of Art Films which showcase potential presents from its latest range.
The ten art films were commissioned by Wieden & Kennedy New York, and were created in collaboration with The Glue Society’s Matt Devine, who originated the various artworks and directed the films.
The series include a cloud with scarf lightning bolts, racing baby shoes, and mittens which high five.
The art film project was coordinated and produced by Australian production company Will O’Rourke, who this week is celebrating its fourth year of helping agencies with new and complex types of projects.
Production Company – Will O’Rourke
Artist & Director – The Glue Society (Matt Devine)
Managing Director/ EP – Michael Ritchie
Head of Projects – Josh Mullens
Producer – Alex Kember
DOP – Ryley Brown
Production Designer – Kevina-Jo Smith
Editor – The Glue Society (Luke Crethar)
Grade/ Online – The Editors
Sound – Rumble
10 Comments
these are great matt. well done.
love these!
Brilliant mate
‘Dress Normal’ is a great positioning for Gap.
Love it. More of this please.
This is the most sense this campaign has ever made
Nice work, all you guys. Love them.
great work!
Love it. Cracking work. Tiny thing, ‘art films’? Why can’t they just be films or videos?
But wtf? And wtf with these comments.
Oh wait, I just watched it again. Love love love it. Cracker. Yes, more please! Brilliant.