World Vision Australia + the Asian Football Confederation blow the whistle on Childhood malnutrition in a new campaign via Agency
Sydney based not for profit creative studio Agency, has launched a new campaign for World Vision Australia and the Asian Football Confederation which aims to “level the playing field” for child nutrition across the Asian region.
Agency has had a busy year, working with clients including the UN, Get Up!, Amnesty International, and Greenpeace. After being named New Agency of the Year at the 2014 international Net Awards, Agency are set to launch its latest campaign offering, ‘One Goal.’
The campaign aims to harness the power of the 1.4 billion strong football community across Asia to end malnutrition and give children everywhere the chance to be champions.
Says Tim Middlemiss, communications director, Agency: “Over 200 million children from every corner of Asia are being kept on the bench of the World Game because of hunger, add to that millions more struggling with obesity and you have our region’s biggest health crisis.
“Each day more than half of Asia’s children are undernourished. Many of these children will suffer long term irreversible effects to their health and development. At the same time, there is a growing prevalence of overnutrition and resulting obesity in countries across Asia.
“The Football community is home to some of the world’s most passionate people. We’re looking forward to directing power behind One Goal, to end malnutrition.”
The campaign has launched with a commercial airing throughout every ALeague match broadcast on SBS, telling the story of three football loving children from India, Vietnam and central Australia. One Goal will also be a major feature of the Asian Cup, which will be hosted by Australian in January 2015.