Agency unveils new micro-campaign in response to Gov’s decision to axe Australia’s aid budget

Leading creative studio for social change, Agency, has today launched an interactive website and social media campaign in response to the Federal Government’s decision to axe Australia’s aid budget for the third time since coming to power.

Treasurer Joe Hockey announced this week that a further $3.7 billion will be cut from the aid budget over the next four years, taking the total funding cut to the sector to more than $11 billion since the Coalition took office 15 months ago.

This cut reduces Australia’s aid budget to its lowest levels in our history.

The micro-campaign has rallied around #SaveAustralianAid to illustrate to Australians the impact of aid cuts.

Says Tim Middlemiss, communications director, Agency: “The website aims to show the impact of the cuts not in terms of dollars lost, but in the real impacts to real people. We showcase the possible reductions in vaccination, education and maternal health programs in some of our poorest neighbours and show the human cost of the cuts.”

The campaign for Australian Aid, the parent to the microsite, will be launched by Agency to the public in early 2015 with full support from leading partners across the Australian development sector.  

The campaign for Australian Aid will bring together the aid and development sector in Australia to celebrate the work that Australian Aid does on the world stage, and the importance that it has in our own national identity.