BMF appoints ex-Havas Media UK's Rogan Gilhespie to the role of data analytics director

Rogan_Gillespie_©janekelly2014.jpgBMF has appointed Rogan Gilhespie to the position of data analytics director reporting to the executive planning director, Simon McCrudden.
Gilhespie joins BMF from Havas Media UK where he launched and managed its data planning, digital CRM and analytics teams. In his 19 years experience in building data teams for agencies such as TMW and Jaywing, he has delivered projects that drove data innovation and excellent results for brands including: Hyundai/Kia, Credit Suisse, BSkyB, Unilever, Nissan, Emirates and Pernod Ricard. His approach has won a Media Week Gold Award, a Data Strategy Gold, plus Gold wins for Data Innovation from The Global Festival of Media, The Digitals and the Cristal Festival.
Says Dominic Stinton, CEO, BMF: "Rogan has come into BMF to oversee the integration and measurement of consumer responses within our creative campaigns, in order that we can prove a stronger ROI for our work. He's got a talent for mashing up unlikely data sources, which will provide fresh inspiration for Cam. Rogan will be a key player in making our digital advertising services more sophisticated and relevant for our clients' needs."
Says McCrudden: "Having someone of Rogan's ability and expertise joining BMF is fantastic. As strategy evolves and clients seek greater commercial rigour and insight, Rogan will bring immense value to what we are able to deliver for the brands we work with."

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