Celebrity chef George Calombaris takes on Bondi Hipsters in latest TV campaign for Espressotoria
Vittoria Food & Beverage has this week launched an integrated campaign for its Espressotoria Coffee Capsule System, featuring celebrity chef and Espressotoria ambassador George Calombaris, paired with Bondi Hipsters’ duo Christiaan Van Vuuren and Nick Boshier (aka ‘Dom and Adrian’).
The campaign is a satirical view of the sometimes over the top hipster-barista. The ads feature Dom and Adrian overindulging in the art of coffee only to be upstaged by Calombaris who shows the boys how it’s done with just the press of a button – summing up (via three 30 second spots) the brand’s promise of premium coffee made easy.
The campaign is the first collaboration between Vittoria Food & Beverage and The Bondi Hipsters. Vittoria Food & Beverage managing director Rolando Schirato says the collaboration has resulted in a new campaign that pokes fun at the industry he loves by exaggerating a stereotype that Australian consumers can relate to.
Says Schirato: “We take coffee seriously but we wanted to have some fun with the guys, who took on the persona flawlessly. The campaign is a nice reminder that making great coffee doesn’t have to be difficult or overly complicated.
“Australians are some of the most discerning coffee drinkers in the world and there’s a real demand for quality coffee. Cafes and restaurants serve great coffee so why not try to replicate that same quality at home or in the office? Premium coffee should be easily accessible to more Australians, especially in a market like ours where instant coffee is still the most common way to consume coffee at home.”
The Espressotoria Coffee Capsule System is compatible with Vittoria Coffee, Caffé Aurora, & Chicco D’oro branded coffee capsules which are some of the most recognised coffee brands in Australia. It’s this multi-tiered branded capsule offer that give consumers a choice and ensures there’s a blend to suit all coffee types and budgets.
Says Schirato: “We look forward to continuing to introduce new blends across these household names as well as welcoming new brands to the Espressotoria system. Short term plans include a limited edition capsule range developed in conjunction with some of Australia’s most recognised chefs.”
8 Comments
The Hipsters are an acquired taste, a taste I have acquired.
The ads don’t quite flow as well as they should. Their roles are slightly confused, down to a script that is pretty hastily written.
A shame, with those two and George they could have done a really nice long form piece. Still got the gags, just doesn’t have the sell.
3.5 beans out of 5.
That’s not a Pacino script.
For all its flaws, the idea captures the long-overdue need to take the piss out of precious barista cafes. Job done, but with one important caveat: lousy branding. Will probably sell a lot of Nespresso.
Didn’t this spot do this last year?
https://www.youtube.com/watch?v=OHkKNdAoupw
Scripts aren’t bad, but that last frame has—count ’em—10 different thingies to look at. It might have worked otherwise; throw me 10 balls and I’ll go buy the Nespresso.
Maybe it’s my post-holiday misery, but these ads look cheap and are a bit awkward to watch.
The guy in the leather jacket at the end really ruins it too. He looks like a criminal and his role could have been filled by the VO.
Dom and Adrian steal the show … love those boys! Not sure the spots incorporate them enough into the core of the idea?