Damon Hill lends voice to new 2015 Formula 1 Australian Grand Prix spot via AJF Partnership

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Screen Shot 2014-12-03 at 11.31.33 am.jpgAustralian Grand Prix Corporation has launched a new campaign for the 2015 Formula 1 Australian Grand Prix set for mid-March in Melbourne via AJF Partnership, Melbourne.

The ‘This is the 1’ campaign uses still imagery instead of moving footage to achieve impact in a competitive sporting events environment.

The spot is narrated by 1996 Formula One World Champion and 1996 Formula 1 Australian Grand Prix winner Damon Hill. Hill spoke off the cuff and not from a script adding authenticity and drama to the package. He was also picked as next year the event celebrates two decades in Melbourne.