Hanson launches ‘Mini Trucks for Many Jobs’ outdoor campaign via Zoo Advertising, Sydney

To mark the launch of Hanson’s mini trucks for the home renovators market, Zoo Sydney has launched a new outdoor campaign.

Hanson’s mini trucks are quick and nimble, so can respond to small jobs quickly and efficiently. ZOO Sydney reacted in a similar fashion – managing to create, name, arrange a shoot in Queensland and produce an outdoor campaign to launch the new mini truck service to Australia’s home renovator market in under a week.

Says Kirby Wright, marketing coordinator, Hanson: “We were in urgent need of a clever, engaging, on-brand idea that could be developed and executed quickly and efficiently. ZOO had the skills, creative thinking and production know-how to get it done. Their professionalism and accommodating nature is second to none and we are thrilled with the outcome.”

Says Simon Cubbin, managing director, Zoo Sydney: “It’s been a fantastically busy year for Zoo Sydney, with a number of wins including Taiwan Tourism, Ricoh Australia, COAG Reform Council, PCYC, Flick Anticimex, Cathay Pacific, Vanuatu and Sydney City Council. We’re really excited by Hanson’s plans for the renovation market and proud to help them help Aussie families.”

ZOO Group is going from strength to strength with the Auckland office joining their Sydney, Canberra and Melbourne line-up.

Says Cubbin: “We love working collaboratively with clients, being challenged and believe the best work comes from better people asking better questions. Based on that collaborative approach, we’re really looking forward to doing even more great work with great clients in 2015 and beyond.”

Creative: Alana Eddy, Julie Matthews, Ben Kochen

Account Director: Sean Cookson