IdeaWorks Brisbane hires ex-Apollo Nation Sydney CD Andy Searles as new creative lead

Specialist retail and shopper marketing agency, IdeaWorks has announced it has hired Andy Searles as a new creative lead for its Brisbane office.

Searles is a 15-year veteran in the retail, shopper and activation space. He joins IdeaWorks from his previous position as creative director of Dentsu owned, Apollo Nation in Sydney.

Says Phil McDonald, national managing director of Y&R Group’s IdeaWorks agency: “We’ve had a year of sustained growth in IdeaWorks, particularly in Brisbane and Andy’s hire certainly reflects that. He brings real shopper understanding and a retail creativity and passion to the team.”

IdeaWorks Brisbane already boasts Lenard’s Chicken, Price Attack, The Coffee Club, Terry White Chemists, Suncorp Bank and Parmalat as clients and earlier in the year hired Rachael Hockaday as its retail strategy director.

Says Searles: “The energy and enthusiasm of the IdeaWorks team really impressed me, they are clearly on a roll and it was a great time for me to make the move and join them.”