KFC extends ‘Home Cricket Ground’ campaign with ‘Surprise & Delights’ via Ogilvy, Sydney

Following the launch of the ‘Home Cricket Ground’ campaign via Ogilvy Sydney, KFC has stayed true to its word and executed a range of ‘Surprise & Delights’ at random KFC Drive Through restaurants to provide unsuspecting customers with free gifts to make their HCG better.  

KFC has launched new content showing its journey around the country. These are being supported by ATL and BTL activity and will be used across KFC channels.

VIEW THE HYPE REEL

VIEW THE PERTH FILM

VIEW THE ALICE SPRINGS FILM

The content includes a two minute hype reel of some of the best bits, including several ‘hero stories’ where deserving people got a little more, and a touch of stardom with legend Mike Hussey and the Southern Stars dropping by to lend a hand.

KFC Drive Through Surprise – Perth

Brett Unwin and his family endured a great deal of hardship during the Perth bushfires earlier this year, losing their family home and their belongings. KFC wanted to surprise the Unwin family with a few gifts so that they can not only enjoy the cricket season in style but also have some fun all year round.

KFC Drive Through Surprise – Alice Springs

KFC wanted to surprise Jenny Kroker, an cricket role model in women’s and indigenous cricket and a community leader. Members of the Southern Stars surprised Jenny with gifts to not only support her love of cricket but also help make her Home Cricket Ground (HCG) even better.

KFC is proud to award Jenny with gifts to not only support her love of cricket but also help make a difference to her HCG.

Client: KFC Australia

Media: MediaCom