M&C Saatchi Sydney lures Droga5’s Michael Sinclair for digital strategy director role
M&C Saatchi Sydney has appointed world class digital strategy director Michael Sinclair from Droga5.
Reporting to chief strategy officer Justin Graham and working alongside group innovation director Ben Cooper, Sinclair will help shape and drive contagious integrated solutions across the M&C Saatchi Group.
Sinclair has been at the forefront of digital strategy for nearly a decade in Sydney, London and Auckland.
Stints at Droga, Razor and Colenso BBDO followed two and a half years as an interactive strategist at Wieden + Kennedy in London where Sinclair drove a number of key projects including Nokia’s global N8 launch, Honda’s ‘The Experiment’, and the release of the Kaiser Chiefs’ album, ‘The Future is Medieval’.
Other career highlights include helping reinvigorate V New Zealand’s interactive approach and driving Nike’s grassroots football strategy in Australasia.
Says Graham: “Michael will add another dimension to our strategic offer. He has it all really – a hands-on digital exponent with a deep system understanding and a profound grasp of how everything meshes to produce big brand platforms that endure.
“When walking around clients’ business challenges he sees opportunities when most others just see problems and applies simplicity, which together with his ability to partner with everyone on the team, ensures the best solutions are achieved.
“Michael is a huge asset for us and our clients.”
Sinclair called the opportunity to join M&C Saatchi “genuinely unique”.
Says Sinclair: “One of the reasons M&C Saatchi is producing so much interesting, innovative work for some of the biggest brands in the land is because they are investing significantly in all strategic disciplines.
“The depth and diversity of talent in that building is humbling. I’m really looking forward to earning my spot.”
Sinclair is the latest in a string of world-class strategy hires at M&C Saatchi that includes group strategy directors, former BBH London strategy director & partner Ross Berthinussen and former Ogilvy & Mather global planning partner Kate Smither.
They are led by Graham, who just last week was named Australia and New Zealand’s Best Planner at the Campaign Asia Pacific Agency of the Year Awards.
8 Comments
Well done on the role Badass. They are lucky to have you.
Nice one Mike.
Well done Michael, great score. Best of luck!
Wow, I am bowled over. 2014 advertising speak, it always delights me and amuses me with what you people come up with. Get this:
“will help shape and drive contagious integrated solutions across the M&C Saatchi Group” What? drive what? Contagious relates to disease I thought? Please explain?
And this one:
“a hands-on digital exponent with a deep system understanding and a profound grasp of how everything meshes to produce big brand platforms that endure”
What? System understanding? Profound grasp? Big brand platforms that endure? Who?
And this cracker:
“When walking around clients’ business challenges he sees opportunities when most others just see problems and applies simplicity, which together with his ability to partner with everyone on the team, ensures the best solutions are achieved”
Simplicity? What? You could have just said “Michael is very good at his job and works well with clients and other staff” That’s simple.
How funny. Australian ad-speak in 2014 has reached new heights. I guess these highly paid executives have to justify it somehow.
@Robbo
“You could have just said Michael is good at his job….”
Hands down best comment of the year.
@Robbo – well said!
Who writes this utter crap?
Don’t they employ copywriters at M&C?
If there was an award for bullshit bingo this would win hands down.
Here is a brutally simple idea. Try using the Hemingway App:
http://www.hemingwayapp.com/
It’s just a press release fellas. In between gigs are we, bit of time on your hands?
Let’s just have quotes saying “x is good at their job”. That would be interesting and insightful wouldn’t it? For your info robbo, contagious relates to ideas that develop a viral life of their own. The sort of ideas they applaud in that internationally recognised creative publication called… Contagious…. See, and I’ll go slowly here so you can keep up, what’s happened is a medical term for the spreading of disease has been appropriated to executions that ‘catch on’ via online and social in the same way viruses go, ah, viral.
I think they call this sort of thing the continuing evolution of the English language. It’s why they call famous actors stars, even though they’re not giant, exploding balls of superheated gas dotted about the universe. They were given that name because like the celestial bodies, they shine brightest in the productions they are in. If you pay attention you’ll find endless examples. Go on, give it a go, it’s fun and you’ll learn something.