Mondelez awards Sour Patch and The Natural Confectionery Co. to Saatchi & Saatchi, Sydney

Further to Mondelez’s consolidation of all its Cadbury brands with Saatchi & Saatchi earlier this year, it has now also awarded the agency the Sour Patch and The Natural Confectionery Company brands.

Says Michael Rebelo, CEO, Saatchi & Saatchi: “Being appointed to handle all the Cadbury brands earlier this year was a wonderful endorsement of our partnership. To now also be awarded these confectionery brands is a real privilege and a great way to round out the year.”