Novak Djokovic stars in latest Jacob’s Creek’s ‘Made By’ film series via cummins&partners
Jacob’s Creek has announced its partnership with world number one tennis player and three-time consecutive Australian Open winner Novak Djokovic, with the trailer release for a short film series, called ‘Made By’ via cummins&partners.
In his debut for the brand, the ‘Made By Films’ show Djokovic humbly revealing never before told stories about his life. Shot in documentary style on location in his home town of Belgrade, Serbia, the ‘Made By Films’ celebrate the people, places and passions that have made Djokovic the tennis champion he is today.
Directed by emerging US film maker Keith ‘Keef’ Ehrlich, the series takes viewers back to the beginning of Novak’s journey from war torn Serbia, to the dedication of his first coach Jelena Gencic and his pivotal grand slam wins at the Australian Open and Wimbledon.
Says Djokovic: “Partnering with Jacob’s Creek has given me the opportunity to tell the world my story for the first time, showing what I’ve been shaped and inspired by. Stay tuned for the full films release very soon.”
Says Derek Oliver, global marketing director of Jacob’s Creek: “Jacob’s Creek has a long standing affiliation with professional tennis and Novak personifies the authentic spirit that we celebrate. Both Jacob’s Creek and Novak are proud of what we are ‘Made By’, partnering together we are taking Novak’s ‘Made By’ story to the world.”
The ‘Made By Films’ are the next evolution of the extremely successful Jacob’s Creek ‘Open Film Series’ starring tennis legend Andre Agassi.
The film series will be launched globally on January 13, 2015.
The partnership with Djokovic is part of the Jacob’s Creek global tennis sponsorship platform, which includes the Australian Open, Wimbledon and the China Open. The Made By film series is an element of the new Jacob’s Creek ‘Made By’ global campaign which launched in November 2014.
Advertising Agency: Cummins & Partners
Creative Directors: Ben Couzens & Jim Ingram (Cummins & Partners)
Production: Cummins & Partners
Director: Keith ‘Keef’ Ehrlich
PR Agency: One Green Bean Australia
Digital Agency: IMPERO London
Client: Jacob’s Creek – Pernod Ricard Winemakers
Jacob’s Creek Team: Anne Tremsal, Derek Oliver, Kris Powell, Tamara Ireland and Sophie Meere
2 Comments
an American.
Again, inspiring stuff.