Pizza Hut promotes new Doritos Crunchy Crust Pizza in a campaign via M&C Saatchi, Sydney

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Screen Shot 2014-12-02 at 7.35.28 am.jpgTo promote Pizza Hut’s new Doritos Crunchy Crust Pizza, M&C Saatchi Sydney has launched a new integrated campaign.

As the home of Stuffed Crust, Pizza Hut has spent months developing this innovative and indulgent Stuffed Crust pizza, made with delicious mozzarella cheese in the crust, layered with original Doritos crunchy corn chips and sprinkled with tasty cheddar cheese around the edge of your pizza for the crunchiest crust you have ever experienced.

J973_CrunchyCrust_ST10.3_Menu_Panel.jpgSays Fatima Syed, head of marketing and innovation, Pizza Hut Australia: “We’re so excited to launch the Doritos Crunchy Crust Pizza – it’s the kind of pizza that needs to not only be eaten, but heard to be believed. As you bite into the crust you’ll be blown away by the crunch – it’s not only seriously loud, but delicious.

“Why Doritos? Well it is a globally loved brand and they have the best corn chips to deliver the ultimate crunch. This exciting and undeniably fun new crust will wow all your senses, not just your taste buds. We know from research how big an impact the crunch sound has on one’s appetite. This is an all taste, no waste pizza.

The Doritos Crunchy Crust Pizza is Pizza Hut’s latest creative crust innovation and follows on from the huge success achieved through previous launches such as Hot Dog Stuffed Crust and Cheeseburger Crust pizzas.

Agency: M&C Saatchi

Executive Creative Director – Ben Welsh

Senior Art Director – Chris Cheeseman

Senior Copywriter – Phil Leece

Senior Account Director – Lynette Sturits

Account Executive – Ella Speakman

TV Producer – Heather Cook

Producer – Mick Perry from Kite Productions

Director – Josh Whiteman

DOP – Simon Hammond

Menu boards/in-store creative – Intoto Design