Queensland Health’s Sun Mum hits the airwaves with new song and music video via JuniorCru
Queensland sun safety icon, Sun Mum, has taken her fabulous next step in influencing the hearts and minds of young Queenslanders about sun safety with a song and music video collaboration with Brisbane bitpop band 7bit Hero via JuniorCru.
The song, Burn your Bits, follows on from Sun Mum’s daily weather reports on Facebook and her online videos which have racked up 40,000 fans and over half a million views respectively.
Developed in a two-month collaboration between 7bit Hero, JuniorCru, Queensland Health, MediaCom, TNS, The Post Lounge, The Sound Pound and Fabric Films, the song and music video have been released to coincide with summer holidays. Burn your Bits is available in iTunes.
Agency: JuniorCru
Client: Queensland Health
Creative Director: Jonathan Drapes
Copywriter: Jessamy Ross
Art Director: Tom Kimmorley
Band: 7bit Hero
Production Company: Fabric Films
Director: Charlie Fergusson
Producer: Krista Fergusson
Post Production: The Post Lounge
Music licencing: The Sound Pound
Media: MediaCom