Sensis White Pages appoints The Royals as its new lead agency following a three-way pitch

The Royals has been appointed as the new lead agency for Sensis White Pages following a competitive three-way pitch.

The Royals will be responsible for reasserting White Pages’ leadership position for connecting Australians and Australian Businesses.

Andrew Siwka, director at The Royals said the team was excited by the opportunity to help re-establish one of Australia’s iconic businesses.

Says Siwka: “We had been involved in a series of product innovation projects with Sensis over the last couple of years but this takes the relationship to another level. It also serves to reinforce how our product development and innovation competencies combine with our strategic capabilities to create a unique and powerful proposition for our clients.”

Hayley Jovanovic, market manager, Sensis White Pages said Sensis was looking for an agency partner that not only displayed strategic strength but also demonstrated the required energy and enthusiasm for the job ahead.

Says Jovanovic: “We were impressed by the depth of talent across the entire team and the speed with which they grasped the fundamentals of our business. We look forward to working with them.”