Simon Veksner: In praise of banner ads

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ku-xlarge.jpgBy Simon Veksner

Creative Partner, DDB Sydney

There was a bit of a hoo-ha last week, when Google announced that 56.1% of all paid-for display ads never actually appeared on anyone’s screen.

“Google admits that advertisers wasted their money on more than half of internet ads,” was the view of a typical commentator. READ MORE…