Stockland makes Christmas easier in new ‘Easy Christmas’ campaign via Isobar, IKON + Wellcom
Stockland is putting the fun and festivity back into Christmas, teaming up with celebrity chef, Fast Ed from Better Homes and Gardens and mummy blogger, Kat from The Organised Housewife to launch Easy Christmas online destination and campaign via Isobar, IKON and Wellcom.
Easy Christmas is filled with inspirational recipes, gift ideas and much more to help prepare and plan for a sumptuous, stress-free Christmas with all the trimmings.
TV chef and cookbook author, Fast Ed (Ed Halmagyi) has provided two super, simple and scrumptious Easy Christmas recipes; a ‘Christmas Roast Chicken’ and ‘Summer Pav Roll’.
Says Ben Allen, general manager, marketing at Stockland: “With Easy Christmas, Stockland is helping Australians get inspired for Christmas and make the pre-planning and 
shopping phase easier. We want customers to think of Stockland as their Christmas helper at this hectic time of year, with their local Stockland shopping centre a place where they can experience the magic of Christmas and get what they need, without blowing the budget.”
The Stockland annual pre-Christmas survey has revealed Aussies are getting organised 
earlier to reduce the silly season stress. The annual survey of over 1,000 Australians shows 73% have started their shopping already and only 10% will wait until mid-December or Christmas Eve.
The research also discovered that an astonishing 90% of people are looking for Christmas inspiration. With people admitting they either have no idea what to buy, or have only planned some things and needed help with others.
Says Allen: “We’re seeing a shift in the way people do their shopping. Australians are starting earlier and preferring to make multiple trips to the shops rather than putting all their pressies in one basket during one big shopping expedition.
“At the same time people are also looking for great inspiration and tips at this time of year, whether for gifts, recipes or decorating. At Stockland, we’re hoping to make the shopping experience as enjoyable and easy as possible both in centre and online.”
Media agency: IKON
Digital and Content Agency: Isobar
PR: Monique Jones, Stockland
Print Creative: Clemenger BBDO
Production Agency: Wellcom
16 Comments
Trouble is, ‘Fast Ed’ is the world’s most boring on-camera personality. Anything he says goes “blah blah blah blah blah, blah blah blah blah blah.”
Groundbreaking stuff.
This is getting up there with some of the Melbourne work.
Well done guys.
why do you need 2 agencies and all the inherent duplication to produce this type of stuff?
Good Stuff BBDO Sydney, finishing the year with some nice stuff.
C’mon hardly ‘groundbreaking stuff’……..bland.
wow…Clems Sydney really making groundbreaking work at the moment.
Wow. At 6 I was desperate to get some sherry at Xmas lunch.
Lucky I watch those don’t drink too much ads from Melb.
Come on guys, stop with the hating. This is some really strong work and will do really well.
but something tells me the agency had nothing to do with this press release
I did manage to get all the way through the Pav one.
But to be completely honest, I scrolled forward a lot. I’m still unsure what Stockland is, I thought it was a property developer but that doesn’t make sense with a cooking show. Nevermind.
On a positive note, Pavs are yum and they did manage to spell Christmas without an X which is nice too.
And just in time for Christmas. Which helps make sense of this ad.
Well timed.
I really really like this ad.
It conviced me.
What a turkey of an ad
What I like most about this story is how it originally credited Clems Sydney, but that has now mysteriously disappeared.
What a turkey of an ad