The ACRF asks for something we all need this Christmas in latest campaign via M&C Saatchi
This Christmas the Australian Cancer Research Foundation has launched a campaign that asks people to gift their loved ones a donation to the fight against cancer rather than a scented candle or 6-pack of socks.
The campaign comprises of three spots as well as radio, digital and social executions.
ACRF’s research projects and facilities focus on the discoveries of cancer preventions, diagnoses and cures. Click here to find out more.
Says Ben Welsh, ECD, M&C Saatchi: “Giving is always better than receiving at Christmas and helping the fight against cancer is a great gift.”
The campaign would not have been possible without the generosity of Noise, Tim Denton, the talent and crew.
Client: Australian Cancer Research Foundation
Agency: M&C Saatchi
Executive Creative Director: Ben Welsh
Copywriter: Claire Stapleton
Art Director: Tristan Cornelius
Business Development Director: Lucy Billington
Senior Account Manager: Georgia Nass
Account Executive: Maddy Alexander
Strategy: Anthony Lockhart
Media: Vizeum
Print Producer: Pearla Ordillo
Finished Artist: Salvatore Liseo
Digital Producer: Jady Lau
Production: Kite, Mick Perry
TV Producer: Nikki Marsh
DOP: Simon Hammond
Director: Tim Denton
Editor/Colourist: Dave Zandberg
Sound Design: Noise