Allianz promotes its life insurance offering in newly launched television spot via MercerBell
MercerBell has created something new for leading insurer Allianz and the life insurance category. Moving away from more traditional ‘talking head’ advertising, the new TVC is a more emotional and fun play on family interactions.
The campaign, comprising of a 30-second TVC and separate 15-second version, shows a father and son playing after brekky. The boy, in between devouring dad with a variety of dinosaurs, poses a very unexpected question.
Says David Bell, ECD, MercerBell: “Life Insurance can be a tricky, awkward topic to broach, let alone sell. The team have created something out of the ordinary with a really fresh way to get around the sensitivities this subject can bring.”
Dominic Brandon, head of brand and marketing is really pleased with the result.
Says Brandon: “This is a new direction for our Life Insurance advertising. It was an idea we loved from the outset. The insight and humour was a great way to connect our brand with the real need for trusted, reliable life insurance.”
The ad launches on TV this Sunday 25 January and will be supported online and in print.
Group Manager, Marketing and Brand – Dominic Brandon
Senior Marketing Manager – Russell Walsh
Marketing Manager – Effi Gastelaars
Marketing Service Manager – Margarita Ballon
Agency: MercerBell
Executive Creative Director – David Bell
Senior Copywriter – Rob McEvoy
Senior Art Director – Paul ‘Critchpiece’ Critchley
Account Director – Tim Barrett
Account Manager – Jen Curran
Agency Producer – Baz Milas
Director – Dave Wood, Plaza Films
Producer – Lee Thomson, Plaza Films
Production – White Chocolate
Sound – SongZu
2 Comments
sorry but it’s the same old strategy – viz what would happen to them if you weren’t around?
That’s about as fresh as woolworths
Like it, cute kid – think he was in a MasterCard Ad.