Atkins launches new TVC via Arnold Furnace, Sydney starring radio personality Fifi Box
Today will see the launch of the second TVC in a series for Atkins Nutritionals featuring the company’s celebrity Australian brand ambassador, Fifi Box. Created by agency Arnold Furnace, the TVC uses the radio host’s trademark humour to showcase her transformation while on the nutritional program.
The TVC is part of an integrated marketing campaign, and will be complemented by an online and PR campaign to raise the profile of Atkins Nutritionals within the Australian market. A national competition has also been launched to encourage Australians to join Fifi on the program and register their details for their chance to win one of four $2,500 makeovers. Click here to view the TVC.
“The Atkins Nutritional Approach is not a quick fix but a sustainable eating plan which encourages the consumption of nutrient rich vegetables, fresh fruit, dairy, lean protein and healthy fats, for safe and effective weight loss, weight management and long term healthy living,” says Richard Sullivan, managing director for Atkins Nutritionals (Australia and New Zealand).
“Fifi’s success on the program can be attributed to her dedication to transform her eating regime by eliminating highly processed and refined carbohydrates such as sugar and white flour from her diet, to not only improve her health and wellbeing but maintain her energy – especially important given her schedule as a busy working mum.”