Bayer launches new campaigns for Poncho Plus and EverGol Xtend via Redhanded, Melbourne
Bayer has started 2015 with two new campaigns for its Poncho Plus and EverGol Xtend products, created by Redhanded, Melbourne.
The first campaign to launch is for Poncho Plus which protects crops from a range of sucking and munching pests, both above and below the ground.
The work features five different nasty pests including the Redlegged Earth Mite, Wireworm and the Yellow Headed Cockchafer. Each of these villains was sprayed with platinum and photographed by an electron microscope at the CSIRO in Geelong and blown up to 500 times their size. In most cases it was the first time the pests had been observed at such a magnification. The high magnification also managed to capture their tiny terrified facial expressions. More executions featuring a new cast of pests will follow.
The second campaign is for EverGol Xtend a seed treatment that protects pasture from fungal diseases such as rhizoctonia and fusarium. These diseases can result in losses in yield of up to 50%. Treating the seeds allows the pasture to rejuvenate and make more feed for animals. The creative portrays hungry farm animals going to great lengths to get a feed.
The campaigns will run online, print and radio across rural and regional Australia.
Says Tim Forte, creative director, Redhanded: “Standing out, being entertaining and getting results are always our goals. These recent campaigns are a result of hard work, not just by the team at Redhanded, but also by Bayer and reflects their drive to communicate strongly and cut through in this area.”
Poncho Plus: Don’t let them go hungry
Retouching: Electric Art and Jamie Phillips
Photography: Chris von Menge
EverGol Xtend: Scared Pests
Retouching: Electric Art
Electron Magnetic Photography: Colin Veitch
Senior Account Manager: Axel Dench
Copywriter/Creative Group Head: Dan Forrestal
Art Director/Creative Director: Tim Forte
Managing Director: Jim Gall
Executive Creative Director: Paul Hand
5 Comments
Why not mention who the client is?
Guessing the retoucher is more important though.
Terrible art direction,seriously ,how big do you ned the logo to be?
Not bad for this category. Well done.
The cowering insects are great.
Shame on you Shame. One spacing error, one incorrect placement of a comma and a spelling mistake all in one sentence. I should come out of retirement as there seems to be lots of errors to be corrected.