Creativity names Whybin\TBWA’s ANZ GAYTMs as Best Print/ Outdoor/ Design project for 2014

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GAYTMS.jpgUS-based Creativity has named the ANZ GAYTMs as the Number 1 Print/ Outdoor/ Design project in their Best of 2014, which looks at the most creative ideas of the past year.

The campaign created by Whybin\TBWA, Melbourne involved turning boring ATMs into ‘GAYTMs’ for two weeks over the Sydney Gay and Lesbian Mardi Gras.

The project was artistically directed by The Glue Society (Peter Baker & James Dive) and produced by Will O’Rourke. It has received accolades at all the international award shows, most notably earning the Outdoor Grand Prix at Cannes