German premium carmaker Audi appoints STW’s Tongue as its new strategic sponsorship partner

After a competitive pitch, German premium carmaker, Audi, has appointed STW’s Tongue as its strategic sponsorship partner.

Says Anna Burgdorf, general manager corporate communications, Audi Australia: “As the Audi brand continues to grow in Australia, we need long term sponsorship and content strategy support for our customer experience program. The team at Tongue showcased a unique agency model and some powerful and creative ideas during the pitch process. We’re delighted to have them as a partner.”

Tongue will be responsible for all sponsorship duties, including strategy, creative, activations and amplification.

Says John Du Vernet, managing partner, Tongue: “Our business is so excited to be working with an amazing global brand like Audi. People naturally love talking about great cars that are beautifully designed and built for performance and our plans for the brand will take this to the next level. This is going to be a great challenge.”

The appointment is effective immediately and will not affect the other agencies on the roster.