Heidi Klum takes over Melbourne tram for launch of Heidi Klum Intimates via Cummins & Partners
Heidi Klum has recently taken over a Melbourne tram as part of a campaign for the model’s new lingerie brand Heidi Klum Intimates via Cummins & Partners.
Cummins & Partners’ New York office is in charge of creative for the global campaign with the Melbourne office helping out with work executed in Australia.
Says Sean Cummins, global CEO, Cummins & Partners: “It has been great working with Bendon to launch Heidi Klum Intimates. You only get one chance to launch and the event yesterday exceeded all expectations. Heidi is an absolute pro to work with.
“The team at Bendon are entrepreneurial, determined and uncompromising; we enjoyed working on this project with them.
“We have some exciting work coming up for the Heidi Klum Intimates brand in the very near future. And we are keeping that under wraps for a little longer. But I promise you it redraws a few boundaries when it comes to brand and product promotion.”
6 Comments
Nice Vid
Good to see Ripson in the background.
Video is riveting. A tram passes by. Where are all the models in their knickers.
Awesome Cummins.
Nice to see they put the bosses daughter in as a model…
I’m cummins.
Nice to see some real women being used for a change.