Kimberly-Clark Australia appoints The White Agency as new agency for U by Kotex brand

| | No Comments

60196-U-by-Kotex-logo-original.jpgKimberly-Clark Australia has announced the appointment of The White Agency as its Australian agency for the U by Kotex brand, following a four-way pitch process.

The White Agency, part of STW Group, will be responsible for the overarching digital strategy, creative execution and ongoing social management across Australia for U by Kotex; feminine care products sold through grocery retailers and pharmacy.

Says Gabbi Davidson, senior brand manager, Kimberly-Clark Australia: “U by Kotex is focused on driving stronger connections with consumers and we see digital as a key channel in helping us achieve this. In selecting the right strategic partner, we wanted the agency to demonstrate an ability to inspire through digital leadership and take our brand to the next level and The White Agency delivered on all these fronts.”

Says Andrew Davenport, managing director, The White Agency; “This is a fantastic client win for White and we’re looking forward to the challenge of working with a dynamic brands. The team is really excited about this campaign and achieving great things together.”