Malaysia Airlines launches online travel series via Crossman Communications and Radical Orange

January 27 2015, 3:44 pm | BY Ricki Green | 1 Comment

Poh_Durian.jpgMalaysia Airlines has just launched its new online travel series ‘Destination Kuala Lumpur’ on YouTube and social media via Crossman Communications and production company Radical Orange.

The travel series features celebrity cook and MasterChef favourite Poh Ling Yeow and takes viewers on a journey through Kuala Lumpur in exploration of the city’s culinary wonders, thriving nightlife and shopping experiences. The episodes feature content on the airport, luxury, shopping, flying with Malaysia Airlines, fine dining, nightlife, street food and catering.

VIEW THE WHOLE SERIES

Malaysia Airlines’ PR agency Crossman Communications engaged Radical Orange to produce the branded content to promote Kuala Lumpur as a great stop-over and holiday destination. Radical Orange flew to Kuala Lumpur for 5 days last November to produce the series and has been responsible for the full production process from script writing to production and post-production.

Malaysia Airlines

Regional Senior Vice President Australia, New Zealand & South West Pacific – Lee Poh Kait Marketing & Media Manager Australia & New Zealand – Julia Loong

Marketing & Media Officer – Christine Soon

Crossman Communications (PR Agency)

Managing Director – Jackie Crossman

Account Director – Edwina Brook

Senior Account Manager – Katie Lettice

Radical Orange (Production Company)

Producer / Director – Vikash Autar

Cinematographer – Ella Gibbins

Sound Recordist – Brett Oliver

Associate-Producer – David den Engelsman

Production Assistant Malaysia – Izhafran bin Iszaham

Editor – James Callaghan

Colourist – Tim Wreyford

Animator – Ash Carter

Sound Design & Mix – Simeon Bartholomew