Nemo joins the QLD campaign trail in WWF Australia’s new digital campaign via Agency

A surprise addition has joined the Queensland election trail today – with Nemo hitting the streets and Twitter feeds to help protect the Great Barrier Reef in a new digital campaign launched by WWF-Australia via Agency.

The Nemo for Queensland campaign has been developed to raise awareness of the six policies it says are needed to protect the Great Barrier Reef.

From today until the state election on 31 January, everyone’s favourite clownfish ‘Nemo’ is helping to promote WWF’s six key policies for the Reef, with images and updates live from the campaign trail shared online at www.nemoforqld.com and Twitter via @nemoforqld and @WWF_Australia.

Visitors to the website are encouraged to take action – using a ‘Tweet the leaders’ tool to simultaneously Tweet at all the leaders of the major Queensland parties, and share the policies on Facebook.

Says Dermot O’Gorman, CEO, WWF-Australia: “Nemo for Queensland is a lighthearted take on a very serious issue. Digital channels are now an important part of WWF campaigns, providing a direct line of communication to our supporters and the wider community.”

With the addition of the Nemo for Queensland campaign, WWF aims to demonstrate to all Queensland’s political leaders that the community is watching, and expects them to adopt policies that protect the Reef for generations to come.