Nestlé appoints brand participation agency 31ST:SECOND for promotional marketing duties

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Vaughan_Kerr.jpgBrand participation agency, 31ST:SECOND has been awarded one of Nestlé’s promotional marketing agencies.

Says Vaughan Kerr (left), director, 31ST:SECOND: “We are absolutely thrilled to be awarded the Nestlé business. 31ST:SECOND turned five this year and this is truly an agency-defining win. We can’t wait to get cracking on creating ideas that bring people closer together with some of Australia’s most iconic brands.”

31ST:SECOND has previously executed retail activation for Nestlé Purina Fancy Feast and is looking forward to bringing a fresh and innovative approach to more Nestlé brands.

Says Kerr: “The pitch process against some pretty hot agencies was a thorough evaluation of our business – providing validation of our creative product and our team.”

The appointment will take effect immediately with directors Kerr and Adele Te Wani heading up the account.