CB Exclusive: Shit! Pizza Hut launches campaign via Host to promote Mitey Stuffed Crust Pizza

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Vegemite-Pizza-Hut.jpgIs this the world’s best pizza or something only an Aussie could love? Pizza Hut has launched a new campaign to promote its new Mitey Stuffed Crust Pizza featuring foreign backbackers doing a taste test.

Suffice it to say, most are disgusted by the taste!

It’s the first campaign from Host, Sydney since winning the business back in November.

Agency: Host, Sydney

ECDs: Bob Macintosh and Julian Watt

Digital Creative Director: Juca Lopes

Art Director: Rich Robson

Art Director: Bryce Waters

Copywriter: Jon Austin

Copywriter: Kiah Nicholas

Director and Producer: James Brettel