Revolver director Kim Gehrig directs new spot for Sport England via FCB Inferno and Somesuch UK
Revolver director Kim Gehrig has directed a new spot ‘This Girl Can’ for Sport England created by FCB Inferno and produced by Somesuch, UK.
The new TVC encourages women of all shapes, sizes and fitness levels to get active. It is set to Missy Elliot’s ‘Get Ur Freak On’ and features women working out, with no air brushing or flattering editing. Real women getting really sweaty.
The hashtag #thisgirlcan is trending on Twitter.
Gehrig is represented by Revolver in Australia & New Zealand.
Production Company: Somesuch
Director: Kim Gehrig
Exec Producer: Tim Nash
Producer: Lee Groombridge
DOP: David Proctor
Production Designer: Helen Scott
Costume Designer: Hannah Edwards
Casting Director: Leanne Flinn
Editor: Tom Lindsay @ Trim
Grade: Simon Bourne @ Framestore
Post: Framestore
Agency: FCB Inferno
Eexecutive Creative Director: Al Young
Creative Director: Bryn Attewell
Copywriter Simon Cenamor
Art Director: Raymond Chan
Account Director Hollie Loxley
TV Producer: Ally Mee
1 Comment
These are terrific …