Revolver director Kim Gehrig directs new spot for Sport England via FCB Inferno and Somesuch UK

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Screen Shot 2015-01-14 at 8.04.44 am.jpgRevolver director Kim Gehrig has directed a new spot ‘This Girl Can’ for Sport England created by FCB Inferno and produced by Somesuch, UK.

The new TVC encourages women of all shapes, sizes and fitness levels to get active. It is set to Missy Elliot’s ‘Get Ur Freak On’ and features women working out, with no air brushing or flattering editing. Real women getting really sweaty.

The hashtag #thisgirlcan is trending on Twitter.

Gehrig is represented by Revolver in Australia & New Zealand.

Production Company: Somesuch

Director: Kim Gehrig

Exec Producer: Tim Nash

Producer: Lee Groombridge

DOP: David Proctor

Production Designer: Helen Scott

Costume Designer: Hannah Edwards

Casting Director: Leanne Flinn

Editor: Tom Lindsay @ Trim

Grade: Simon Bourne @ Framestore

Post: Framestore

Agency: FCB Inferno

Eexecutive Creative Director: Al Young

Creative Director: Bryn Attewell

Copywriter Simon Cenamor

Art Director: Raymond Chan

Account Director Hollie Loxley

TV Producer: Ally Mee