SEEK encourages change in new master brand campaign via Clemenger BBDO, Melbourne
SEEK has launched a master brand campaign created in partnership with Clemenger BBDO Melbourne, aimed to disrupt Australians out of their current career malaise and encourage self-reflection.
The campaign kicked off with a 60″ TVC directed by Steve Rodgers from Revolver. This is complemented with an ongoing program of digital, print and social communications.
Says Richard Williams, creative director at Clemenger BBDO Melbourne: “The inspiration for this campaign came from the surprising statistic that the average Australian only spends 13 years of their life at work. Most people think of their working lives in terms of a 40+ year career, and it’s this perceived abundance of time that only fuels complacency. We want to encourage people to make the most of what little time they have. And if they aren’t happy, then we want them to do something about it.”
SEEK marketing director Fiona Le Brocq says the opportunities from SEEK’s broader solution set is their major differentiator: “This campaign furthers our ambition to help Australian’s achieve career fulfillment by embracing the latent sense of restlessness amongst us. It encourages openness to action change – in whatever form that may take. The answer may be finding a new job. But it could also be earning new qualifications required to make the move you’ve always dreamed about, or learning new skills and finding satisfaction through volunteering.
“Showcasing – SEEK Jobs, SEEK Learning and SEEK Volunteer – alongside each other demonstrates why SEEK is uniquely positioned to help people progress more, learn more and help more- and ultimately achieve more fulfilling and productive working lives,” says Le Brocq.
Agency: Clemenger BBDO, Melbourne
Creative Directors: Richard Williams and Anthony Phillips
Digital Art Director: George McQueen
Digital Copywriter: Tom McQueen
Agency Producer – TV: Karolina Bozajkovska
Digital Producer: Terry Mann
Digital Designer: Adam Hengstberger
Developer: Niall Rutter
Managing Partner: Simon Lamplough
Account Director: Kate Lang
Director of Digital: Roger Box
Digital Account Director: Renuka Rajadurai
Executive Planning Director: Paul Rees-Jones
Senior Planner: Matthew Kingston
Director: Steve Rogers
DoP/Cinematographer: Russel Boyd
Editor: Bernard Garry – The Editors
Creative Chairman: James McGrath
Vfx Supervisor/ Flame Artist: Justin Bromley – Fin Design & Effects
Grade: Ben Eagleton – BE Colour
Music Composer/Arranger: Elliot Wheeler – Turning Studios
Executive Producers: Michael Ritchie & Pip Smart
Producer: Pip Smart
Production Company: Revolver
Post Production Company: Fin Design & Effects
Sound Designer/Engineer: Paul LeCouter
Sound House: Flagstaff
Special/Visual Effects: Fin Design & Effects
SEEK
Director of Marketing: Fiona Le Brocq
Candidate Marketing Manager: Kate Sterling
Brand Manager: Babi Kahveci
Brand Marketing Executive: Carly Sievers
Marketing Manager – SEEK Learning: Jenny Dickson
Brand Manager – SEEK Learning: Lauren Taylor
20 Comments
Like, a lot.
That has McGrath’s fingerprints all over it…. and it’s frickin sweet.
Quite a powerful spot when I first saw it on TV. Nice work.
Props for trying. Very ambitious production technique, but it still looks a bit fake.
And how is this going to make me consider SEEK over LinkedIn?
Well worn path.
The technique goes waaaay back.
And yes ,why Seek.
Lazy work Clems.
The sort of strategy an old guy would write. For other old guys. And the sort of creative and old creative guy would write for other old guys. Gender misfire aside, it is joyless, gormless, chinless,techniquey and totally misses the mark.
The production is the only thing that works. Strategy and creative fail.
Beautiful stuff guys.
Shows TV ads still sell Digital.
Although “enjoying your own company” does sound like a euphemism
PS if the lead worked in advertising surely it would be 23 years and less asleep?
I don’ get it.
@Cyclops, get yourself another eye! You must be blind!
Vampire video. Beautifully produced but the image overwhelms the message.
the jealousy on this site is outrageous.
they produce a great looking ad with a poignant message and these bafoons jump to slate it because they have ulterior motives, probably work for another agency and wish that they had done this.
Hey, ‘ha’, would that be baboons or buffoons? You must be a copywriter.
As much as I wanted to like it, the message is not clear.
Reminds me a lot of this very popular video from last year https://www.youtube.com/watch?v=BOksW_NabEk
@cynic
Hit me where it hurts!
Babbons, buffoons…either or.
Seek got all serious. Interesting to see where the brand goes tonally.
Nice ad. But when you compare 13 years to 20 years of sleeping, it feels like a bloody long time at work to me.
Is the message saying it’s not long or that it is really long so make it count.?
what if work isn’t the most important thing in your life?
this ad made me want to type http://www.tripadvisor.com into my browser
not http://www.wasteyourlifeatwork.com
Congrats it’s a beautiful emotive spot. It made me blog and I didn’t make it.
Life in Jelly Beans
https://www.youtube.com/watch?v=BOksW_NabEk
Amazing ageing clip
https://www.youtube.com/watch?v=DYnqhGA1nVA
This ad reminds me of something that a University would have done where they have few competitors and can rely on being safe and uninspiring. Where is the innovation and wit that we are so used to seeing from Seek? This is produced well but is off message.