SEEK encourages change in new master brand campaign via Clemenger BBDO, Melbourne

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SEEK-CHANGE.jpgSEEK has launched a master brand campaign created in partnership with Clemenger BBDO Melbourne, aimed to disrupt Australians out of their current career malaise and encourage self-reflection.

The campaign kicked off with a 60″ TVC directed by Steve Rodgers from Revolver.  This is complemented with an ongoing program of digital, print and social communications.

Says Richard Williams, creative director at Clemenger BBDO Melbourne: “The inspiration for this campaign came from the surprising statistic that the average Australian only spends 13 years of their life at work. Most people think of their working lives in terms of a 40+ year career, and it’s this perceived abundance of time that only fuels complacency. We want to encourage people to make the most of what little time they have. And if they aren’t happy, then we want them to do something about it.”

SEEK marketing director Fiona Le Brocq says the opportunities from SEEK’s broader solution set is their major differentiator: “This campaign furthers our ambition to help Australian’s achieve career fulfillment by embracing the latent sense of restlessness amongst us. It encourages openness to action change – in whatever form that may take. The answer may be finding a new job.  But it could also be earning new qualifications required to make the move you’ve always dreamed about, or learning new skills and finding satisfaction through volunteering.

“Showcasing – SEEK Jobs, SEEK Learning and SEEK Volunteer – alongside each other demonstrates why SEEK is uniquely positioned to help people progress more, learn more and help more- and ultimately achieve more fulfilling and productive working lives,” says Le Brocq.

Agency: Clemenger BBDO, Melbourne

Creative Directors: Richard Williams and Anthony Phillips    

Digital Art Director: George McQueen    

Digital Copywriter: Tom McQueen    

Agency Producer – TV: Karolina Bozajkovska    

Digital Producer: Terry Mann    

Digital Designer: Adam Hengstberger    

Developer: Niall Rutter    

Managing Partner: Simon Lamplough    

Account Director: Kate Lang    

Director of Digital: Roger Box    

Digital Account Director: Renuka Rajadurai    

Executive Planning Director: Paul Rees-Jones    

Senior Planner: Matthew Kingston    

Director: Steve Rogers    

DoP/Cinematographer: Russel Boyd    

Editor: Bernard Garry – The Editors

Creative Chairman: James McGrath     

Vfx Supervisor/ Flame Artist: Justin Bromley – Fin Design & Effects

Grade: Ben Eagleton – BE Colour

Music Composer/Arranger: Elliot Wheeler – Turning Studios    

Executive Producers: Michael Ritchie & Pip Smart    

Producer: Pip Smart    

Production Company: Revolver

Post Production Company: Fin Design & Effects    

Sound Designer/Engineer: Paul LeCouter    

Sound House: Flagstaff    

Special/Visual Effects: Fin Design & Effects

SEEK

Director of Marketing: Fiona Le Brocq

Candidate Marketing Manager: Kate Sterling

Brand Manager: Babi Kahveci

Brand Marketing Executive: Carly Sievers

Marketing Manager – SEEK Learning: Jenny Dickson

Brand Manager – SEEK Learning: Lauren Taylor