‘Smile, It’s 2015’ – Le Coq Sportif Australia launches inspiring short film via Lavender
Welcoming Australians to the New Year in a very different way, Le Coq Sportif has collaborated with agency Lavender, Sydney to create an inspiring short film.
The mesmerizing tones of actor Lani Tupu bring a message of hope, joy and kindness. It is a moving and timely reminder of the beauty and peace that is around us and within us, and a tribute to our beautiful country.
Agency: Lavender, Sydney
Creative Director: Marco Eychenne
Art Director: Lucas Jatoba
Copywriter: Jen Dobbie
Director: Lucas Jatoba & Ernesto Sumarkho
Director of Photography: Andrew Goldie, Ernesto Sumarkho & Lucas Jatoba
Editor: Etienne Ancelet
Senior Account Manager: Kristina Dameglio
Voiceover: Lani Tupu
Music: Tiago De Lucca & Raphael Brasil
Colorist: Miles Selwyn
Sound Designer: Greg Crittenden, Take 2
16 Comments
Lovely, just absolutely lovely.
Needs a longer VO.
Another one of those dreary American style, trying to be meaningful, yet meaningless ads that just bore the pants of most people. What a load of Le Coq.
Lucas,
It makes me so happy that you’re doing exactly what you set out to do – make short films. Bonito
it talks about “no violence” but a woman slaps a guy in the first few seconds. Odd.
Condescending crap
Trying to put an Australian stamp on a French brand. Why?
Great example of how not to make an ad.
Positive and inspiring! Top job!
Positive and inspiring! Top job!
as someone who knows and admires the VO work of Mr Tupu, he’s done a great job with what is really an indulgent sycophantic tick-the-boxes rock clip – the sort that a Craig D or a John D would think worthy
I thought it was a french shoe….
I don’t mean to offend anyone involved, but it’s a piece of shit.
Nice work, guys! Congrats!
Lots of back slapping by all involved no doubt, but I have to agree. It’s a self-indulgent, meaningless pile of shit.
Beautiful soundtrack! Congrats!