Spotify appoints Switched on Media to handle paid social + digital Summer 2014/15 campaign

Switched on Media (SoM), part of STW, has been appointed by Spotify to handle its paid social and digital Summer 2014/15 Campaign. SoM’s primary remit is unique content creation, providing creative support, and managing media strategy and schedule.

Says Sam Powell, business development manager, Switched on Media: “Ending 2014 with such a significant new business win is tremendously exciting. Spotify is a globally recognised brand and we look forward to working with such a dynamic and forward thinking team.”

SoM launched phase one of Spotify’s Summer 2014/15 Campaign in early December, tasked primarily with using digital and paid social to drive awareness, engagement and usage of three key offerings: Spotify Gift Cards, Spotify Premium subscriptions, and Spotify’s popular Year in Music campaign.

Phase two uses Facebook, Twitter and Instagram as its primary channels in the lead up to Australia Day, showcasing Spotify’s comprehensive catalogue of curated, ready-to-go music for every moment, with a focus on music as a key feature of the Australian summer.

Says Serena Leith, marketing director, Spotify Australia & New Zealand: “Whether you’re road tripping, reliving festival memories, resolving to get fit, or at the beach with mates, Spotify has the music for you. Summer is the peak time for music consumption and social sharing, so focusing on digital and social channels to connect people with music during this important listening period was a no-brainer.

“In selecting the right agency for this project, we needed an agency who could communicate Spotify’s unique selling proposition whilst staying true to the brand’s personality, humour and love of music. We felt SoM met those specific needs for our Spotify Summer 2014/15 campaign brief.”

Powell said the Spotify new business win followed a very successful fourth quarter for the agency in which they were also appointed to the Get Commando Fit digital accounts.