The Australian Museum appoints 303Lowe, Sydney as new creative agency partner

The Australian Museum has announced the appointment of Sydney agency 303Lowe as its new partner to work on the development of brand strategy and advertising campaigns.

The first museum in the nation founded in 1827, the Australian Museum is now embarking on transformational redevelopment and making significant expansion plans for the future under its new executive director & CEO, Kim McKay AO.

The partnership with 303Lowe will ensure the Museum’s communication and brand match the new vision and enhanced visitor experience.

Says McKay: “We are the museum of Australia and the Pacific, and 303Lowe are leaders in brand identity. Their strategic, analytical and creative approach will be critical for us as we embark on this next stage in our evolution, and we are thrilled to be working with them at this exciting time.”

Developing new brand positioning and a new visual identity for the Museum, 303Lowe will also create marketing campaign concepts for major exhibitions in 2015.

Says Nick Cleaver, CEO, 303Lowe: “We are very proud to be partnering with one of Australia’s most loved institutions, helping to achieve their vision for the future. The team and I are looking forward to the opportunity of working on this prestigious project at such a pivotal time in the Museum’s history.”

The initial redevelopment will provide a new glass entry hall on William Street, the Crystal Hall, and a new permanent gallery featuring more than 400 animal specimens and illustrating the world’s rich biodiversity. The new gallery will add permanent exhibition space to the Museum for the first time in more than 50 years.

The revitalised Australian Museum brand will reflect the physical transformation of the building, the transformed visitor experience and the Museum’s renewed focus on natural science, lifelong learning and Indigenous and Pacific cultures.