The Gunn Report 2014: Australia ranked #4 country in the world; Clemenger Melbourne + Sydney ranked #3 digital agencies in the world; Steve Ayson ranked #3 director in the world
The Gunn Report has released its 2014 Report encapsulating the overall performance of the world of advertising in the year January to December 2014 based on the results of 45 global, regional and national creative award contests.
The Gunn Report shows that Australia is ranked #4 country in the world, down one spot from last year’s Gunn Report. Clemenger BBDO Melbourne and Sydney are jointly ranked #3 most awarded agencies in digital in the world in 2014.
Director Steve Ayson, (left) represented by The Sweet Shop, has been ranked #3 most awarded directors in the World in 2014.
For the ninth year in a row, BBDO Worldwide has won the Gunn Report as the most creative agency network in the world (no other agency network has ever won more than twice).
BBDO Worldwide was also ranked the most awarded agency network in Digital and Film for the third year in a row.
Says Andrew Robertson, president and CEO, BBDO Worldwide: “The Gunn Report matters. There’s a proven correlation between work that does exceptionally well in award shows and work that works exceptionally well in the market. It is truly global. And it only gives credit to the best of the best: the shows are weighted according to their importance, and you only get points for metal, not for shortlists.”
BBDO agencies in more than 26 countries and every region contributed to this year’s network success. Four of these were ranked among the top-ten individual agencies in the world: Almap BBDO in Brazil #6, BBDO New York #7, Clemenger BBDO Melbourne tied for #8 and AMV BBDO London tied for #10. Clemenger BBDO was also the #3 ranked agency in the world in Digital.
BBDO agencies delivered the most awarded print and outdoor campaign in the world for Guinness (BBDO Singapore); two of the top five film campaigns of the year (for New Zealand Transport Agency #3 and Guinness #4 by Clemenger BBDO Wellington and AMV BBDO, respectively) and the #4 Digital campaign for Tourism Victoria (Clemenger BBDO Melbourne).
Highlights from the 2014 Gunn Report include:
Most Awarded Film Commercial in the World in 2014
1 Volvo Trucks, ‘The Epic Split’, Forseman & Bodenfors (Gothenburg)
2 Harvey Nichols Christmas, ‘Sorry I Spent It On Myself’, adam&eveDDB (London)
3 New Zealand Transport Agency, ‘Mistakes’, Clemenger BBDO (Wellington)
Most Awarded Print / Out of Home Ads and Campaigns in the World in 2014
1 Fiat/Don’t Text And Drive, ‘Letters’ campaign, Leo Burnett Tailor Made (São Paulo)
2 Guinness Draught In A Bottle, ‘Un-Cinq’ campaign, BBDO Proximity (Singapore)
3 British Airways, ‘The Magic of Flying’, OgilvyOne Worldwide (London)
Most Awarded Digital Ads in the World in 2014
1 Honda Internavi, ‘Sound of Honda – Ayrton Senna 1989’, Dentsu (Tokyo)
2 Volvo Trucks, ‘The Epic Split’, Forseman & Bodenfors (Gothenburg)
3 Volvo Trucks, ‘Live Test Series’, Forseman & Bodenfors (Gothenburg)
Most Awarded All Gunns Blazing in the World in 2014
1 Volvo Trucks, ‘Live Test Series’, Forsman & Bodenfors (Gothenburg)
2 ABTO/Brazilian Organisation of Organ Transplant, ‘Bentley Burial’, Leo Burnett Tailor Made (São Paulo)
3 Honda Internavi, ‘Sound of Honda – Ayrton Senna 1989’, Dentsu (Tokyo)
Most Awarded Campaign Across All Gunn Report Media in 2014
1 Honda Internavi, ‘Sound of Honda – Ayrton Senna 1989’, Dentsu (Tokyo)
2 Harvey Nichols Christmas, ‘Sorry I Spent It On Myself’, adam&eveDDB (London)
3 Volvo Trucks, ‘Live Test Series’, Forsman & Bodenfors (Gothenburg)
Most Awarded Agencies in the World in 2014
1 Forsman & Bodenfors (Gothenburg)
2 Dentsu (Tokyo)
3 adam&eveDDB (London)
Most Awarded Agencies in Digital in the World in 2014
1 Forsman & Bodenfors (Gothenburg)
2 Dentsu (Tokyo)
3 Clemenger BBDO (Sydney & Melbourne)
Most Awarded Networks in the World in 2014
1 BBDO
2 DDB
3 Leo Burnett
Most Awarded Countries in the World 2014
1 USA
2 UK
3 Brazil
Most Awarded Advertisers in the World in 2014
1 Volvo
2 Volkswagen
3 Honda
Most Awarded Production Companies in the World in 2014
1 MJZ (Los Angeles, London, New York)
2 Folke Film (Stockholm)
3 Outsider (London)
Most Awarded Directors in the World in 2014
1 Andreas Nilsson (Sweden)
2 James Rouse (UK)
3 Steve Ayson (Australia, USA, Italy)
Says Donald Gunn, a champion of creativity and founder of The Gunn Report: “Creativity can be measured by awards. We’ve analysed the results of the most important creative award shows around the world to bring insight, commentaries and rankings – valuable data for the ever-evolving advertising industry to achieve greater heights.”
The Gunn Report 2014 guest editor is Kiwi expat Malcolm Poynton, newly appointed global chief creative officer of Cheil Worldwide. Poynton, who has contributed his own personal commentary on the report and awards tables as well as being involved in the selection for The Showreel of the Year, comments:
“The Gunn Report brings all the chaos and confusion of the seemingly endless award show calendar into sharp focus to give us the bigger picture of what’s hot and who’s behind it. Here you will find the best ideas made for clients that know the worth of a well-executed creative idea.”
The ranking tables and accompanying commentaries are now available online at www.gunnreport.com. All the winning work, as well as the 100 commercials appearing on the Showreel of The Year will follow shortly.
The Gunn Report Book and Showreel of the Year 2014 DVD will be available in mid-March and will include the results of The Gunn Report for Media 2014.