CB Exclusive – creative consultant Doug Watson launches TV campaign for Blumers Lawyers
January 28 2015, 11:18 am | | 19 Comments
Sydney-based creative consultant Doug Watson has launched a TV campaign for direct client Blumers Lawyers.
The spots, directed by Craig Chapman via production company Daily Planet, recreate Blumers cases to explain the need for a lawyer after a workplace accident.
Strategy/Creative: Doug Watson
Production Company: Daily Planet
Director: Craig Chapman
DoP: Noel Macdonald
Gaffer: Russel Fewtrell
Sound: Martin Pashley
Mix: Zig Zag Lane
19 Comments
I so wanted to enjoy these more. Hat tip to Mr Tupu’s VO tho
I like it.
Well shot and I’m sure these will be bloody effective, compared to the usual ‘no idea’ drivel you see in lawyer ads.
So the bloke gets a broken toe and gets $700,000 and the woman “wrecks her back” and gets $200,000. Not really a great choice of case studies if you ask me.
Sorry, 1:19, the idea is…???
Yes all praise to Lani’s god-like VO.
1:19 the idea is to demystify what lawyers can do for a victim when faced with uncooperative employers or insurance companies. Sometimes factual beats fantasy.
Sorry 1:19 I was just clarifying your point for the person who was looking for answers.
Isn’t that a strategy rather than an idea?
Sorry Doug, but a re-creation of a purported real event (or ‘Fact’ in your parlance) is not an idea. Facts are the raw material of documentaries. And anyway, your approach is completely generic to the lawyer category. i would have thought some effort at memorable branding for an unfamiliar company named Blumers would have at the very least offered SOMETHING.
Agree Doug – often facts beat fantasy.
And for what its worth – not a fan of the pics – found it more compelling juts closing my eyes and listening to the soundtrack.
Think it could be even stringer that way – just the name and contact on screen throughout whilst track played.
T
Generic is not a bad thing to be when others are forced to position around you for their own small niche. Think McDonalds, Johnnie Walker, P&O, Meadow Lea, VB.
The brands you mention are giants in their categories. Nobody has heard of Blumers. Big difference. Doug, I’m frankly surprised a man of your calibre and experience would say something so naive.
Doug, I love you man… but this is not great. The stories aren’t interesting to start with and they’re not told in an interesting way. You need something different in there, otherwise it’s wallpaper.
Big brands weren’t always big. They took the generic position, did one thing well consistently and so became the brand that identified the category. We did it for an unadvertised brand called Oral B with an Australian campaign that was adopted internationally. Mo and Jo did it for Meadow Lea simply by showing it doing all the things butter had previously done. That was some time ago admittedly, so now think about generics in the last decade: Google , Facebook, Twitter or tweet. Think about generic slogans like ” Made of beer”, “it’s how we connect” , “Just do it”. et al.
While you’re doing that think of a law firm which , in the consumers mind ,occupies the generic position of justice for personal injury victims.
Doug,I admire the strength of your self-belief. As much as I’m tired of arguing, I have to take issue with your assertion that the passage of time builds brands. By your logic if we just wait 40 years, Blumers will be a big brand. Good luck with that. As a client of yours I would not be filled with confidence receiving that advice. Even your ‘Rob The Dentist’ had an idea of sorts; hardly an earth-shattering one, but at least it was built on a proposition of some sort which gave the audience a reason to believe – that Oral B was (purportedly) the brand most dentists use or recommend. That at least was the basis for an on-going campaign which built recognition, a brand following and sales. It didn’t just say ‘we make toothbrushes, please buy one’. Your Blumers campaign says nothing more than ‘we’re lawyers, we do what lawyers do, come to us if you need a lawyer’. There are plenty of personal injury law specialists out there, your offering is no different and your ads in both script and execution do nothing to impress potential customers that Blumers offer anything that can’t be obtained elsewhere, let alone motivate a lazy audience to act.
I reckon the cash should have been in a starburst.
Best ad I’ve seen this year.
Thank you linesmen. Thank you ball boys. I hope I see you at the Effectiveness Awards.